Useful SEO Tip: Create Different Landing Pages for the Same Product

February 27th, 2009 · 2 Comments

If you sell a small number of products, it’s a good idea to create different landing pages for each product. Each of these landing pages should be optimized for a different keyword.
There are at least two benefits to doing this.

Your search traffic will increase because you’re targeting more keywords.
Your conversion rates will increase because [...]

2 Simple Ways to Find Great Keywords Using Google

February 19th, 2009 · 4 Comments

Here are two simple methods for doing keyword research using the Google search engine.

Rough Transcript
Most search marketers use keyword tools to do their keyword research but you can actually get great keywords just from the Google search engine.
Here are two ways to do this.
First, go to the Google homepage. Then, type in a keyword [...]

How to Link to the Middle of a YouTube Video

February 1st, 2009 · 10 Comments

This video shows you how to link to the middle of a YouTube video.
Basically, you add the following code to the end of the video URL:
#t=1m47s
The “1m” stands for 1 minute and the “47s” stands for 47 seconds. So, the following link goes to 1:47 of the video:
http://www.youtube.com/watch?v=_Rf2eN2e2WM#t=1m47s