There are “modern” camps which will tell you, rather adamantly, that there is no place for business cards in today’s virtual-oriented world. While they do have a point – or two – there is still a reason business cards exist and are used widely. Even though you may be an online professional, and many of your dealings are of the digital kind, there is still merit in having a printing company create tangible business cards for you to hand out when the opportunity rises.
Of course, given the competitiveness that permeates the business sector, it is imperative that you put a lot of thought into the creation of your business card. From awesome design to important details – you will want to make sure that your business card does all the introductory work for you.
In this post, let’s focus on the essential details that you should NOT forget to put on your business card.
Visuals are an essential part of catching people’s attention, and the chances are that you already have a blog logo anyway. For branding purposes, make sure you have that logo on your card as well.
Your blog is what you want to promote, right? Aside from the logo, it is therefore necessary to put the name in a prominent position.
You want people to find you online. There’s no question about that, so more than the name of your blog and logo – branding all the way! – you also need the URL in there. Intuitively, this is placed underneath the name. You can always play with the design, though, and see what works best for you.
Your blog is you – and vice versa – especially if you’re the sole owner of the blog. While you may be promoting your blog, people still want to deal with a person, and that’s you. Common sense dictates that you put your name on your business card!
Other Contact Info
If you want to be reached via email, phone, mobile, Skype, or whatever other venue, you ought to place these details somewhere on the card. Additionally, if you want to take advantage of QR codes, then do so! That makes it easier for people to actually visit your site without having to type the URL in. (This can take the place of the Blog URL mentioned earlier, especially if you’re lacking for space.)
In today’s social world, it will also be to your benefit to add your Twitter ID, Facebook page, LinkedIn, and other social media profiles. Beware, though: do not cram too much info in such a little space. Just provide the main means of getting in touch with you.
Tom Chu is the head of blog outreach at PsPrint, which is an online printing company specializing in brochure and poster printing As well as other similar services. Follow PsPrint on Twitter and Facebook to learn more.
Image via FunnyBiz
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