Many marketing departments are made of teams spread all over the world. Thanks to integrative platforms and trusty internet connections, entire companies can be run through a network of remote workers.
However, there’s a disconnect that occurs when these workers aren’t connected the way they should be. It’s easy for miscommunications and other problems to occur, creating issues within your department. Overall, it’s harder to turn over a finished product when not everyone is clear on their responsibilities.
If this sounds like your department, it’s time to get your team on the same page. Here are some unifying elements great companies bring into their marketing departments.
1. Stronger Communication Resources
The world has the power of perfect connection, but organizations don’t always take advantage of all the tools available to them. There are dozens of all-inclusive communication tools that will cover things like conference calling, project management, messaging, and more.
The ability to send text, chat, and group messages from any device is invaluable when you have people working from all over on a variety of projects. Utilize a useful messaging and communication tool to streamline your team’s ideas and reports.
2. Better Leadership
The key to more unified departments is often the product of a more dedicated leader. Some teams have unclear leadership or dissenting ranks that make it difficult to organize a productive team. A good leader will hold productive meetings, delegate responsibilities, make their authority clear, and recognize the efforts of their team.
Additionally, they’ll use a combination of top-down and bottom-up planning that takes into account both the best thing for the company as well as the ideas and goals of each team member. Good leaders know that they’re not the most important part of the operation, but that they’re a vital part of keeping everything running smoothly.
3. A Defined Mission
Does everyone know what the ultimate goal is? As the leader of your organization, it might seem like they do, but it’s not always clear to your employees. Every project should have a specific goal in mind, be it higher search rankings, greater social media engagement, or email marketing leads.
Additionally, employees should understand what their individual role is in the company. Working together towards a unified goal through individual talents is the best way to get team members on the same page.
4. Different Levels of Goals
It’s important to define the ultimate goal of the organization and project, but individual goals are also necessary. Encourage team members to develop personal goals that both improve their skill sets as well as contribute to the ultimate company goal.
The simple act of setting goals will make your team more engaged and encourage a broader level of collaboration, regardless of external factors like compensation.
5. Adequate Compensation
Compensation is still a necessary component, however. It would be nice if your employees were as invested in your company as you are, but most people will put their own needs over the needs of the company. You can speak to this inherent human nature through compensation.
Compensation for goal setting, such as a prime parking spot, a small bonus, or a free lunch, can be a major motivating factor for achieving goals and working together with others in the group. It gives employees a reward for their efforts, and as they take care of themselves, the company will also benefit.
Encouraging your employees to make goals and providing the tools and resources they need to do so are the primary key for a stronger team. Ultimately, it’s an individual commitment, but your encouragement and adequate compensation is essential for a more unified and collaborative team.