You’ve surely noticed the ads along the sidebar of your Facebook. While some ads for large corporations make their way onto your personal Facebook page, there are probably just as many for smaller online businesses.
There’s no question that Facebook is one of the top social media networks. You can find wide audiences for your business by creating a Facebook page and reach people who would never be aware of your business otherwise.
Not only is Facebook is a great tool for small businesses, it’s become increasingly clear that this social media platform depends on small business ads for a good chunk of its revenues. Obviously there are many small businesses already using Facebook, so why not yours?
Facebook works hard to match relevant ads to users with specific interests, so small businesses can be directed toward their unique audience instead of just throwing their ads into the vastness of the Internet like a pebble in the ocean, and hoping someone will notice. If you aren’t already promoting your small business on Facebook, it’s definitely time that you started.
Here are five ways you might be able to boost your small business through Facebook.
1. Create content worth sharing
First and foremost, you have to put out content that people actually want to see. Funny images are always a great way to grab people’s attention as they’re scrolling through their Facebook feed.
These are most likely to be shared. But you should also aim to create interesting and unique content. Share other people’s art or writing, by all means, but be sure to give credit where credit is due.
2. Engage with your followers
When it comes to social media, just being there isn’t really enough. If you want your followers to stick with you, share your content, and help bring in more fans to your page, you have to interact with everyone.
Make your status updates interesting and worth responding to, and engage in conversation with your fans in the comment section. Social media is an excellent place to build up your company’s brand and reputation, and if you’re positive, kind, and engaging with your customers, you’re sure to create a great image.
3. Be consistent
You want to time out your posts so they’ll get the most attention possible. If no one sees your posts then there’s really no point in putting the time into creating them.
Post content regularly but don’t overwhelm your followers with a string of posts all at once. If you want to get really technical, post content at certain times so people get used to expecting it then and it gets as many views as possible.
4. Target your content
If you’re posting an event or an ad for an in-store sale, you can target that post to your followers that live in a certain area or are in a certain demographic. That way, your content shows up for the people to whom it’s most relevant and doesn’t bother the other folks who wouldn’t be interested.
5. Gauge your business’s growth
Among the many tools that Facebook provides for its pages are ways to track just how far your influence reaches online. Understanding how to evaluate the information Facebook gives you about your page through insights, likes, and who’s talking about your page will help you not only track the success of online campaigns but understand which demographics are your strongest, what type of media gets the best response from your followers, and how to improve your page.