Search engine optimization or SEO is vital in boosting one’s presence on the web. Whether you’re a business or a private individual, you need to know the basics of SEO in order to drive traffic to your site and convert visitors to loyal followers or clients.
Information on search engine optimization is plenty on the web. They range from the how-to articles, ebooks and videos to infographics and podcasts.
Videos are one of the most sought-after type of online content today and they’re most ideal for people who crave for more visuals than the mere images. Search engines like video content and when used and optimized correctly, videos can help boost web traffic.
With videos, publishers and business owners can offer different types of content. They don’t have to be necessarily video clips because they can feature tutorials showing visuals such as infographics and screenshots as well as Powerpoint presentations. Those who have the confidence to be in front of the camera can be the main speakers in their videos or feature an interview format with another person as resource speaker.
If you’re after SEO content, YouTube has numerous channels focusing on this topic and here are some of the best we recommend.
The SEO Academy channel is owned by Haral Tschuggnall of seoacademy.net and provides a new video every day with the goal of teaching people about the essence of search engine optimization and everything related to it including Google Penguin updates. The man behind this YouTube channel is a SEO trainer who specializes in linkbuilding, penalty recovery, link risk management and link audits. He has published a number of case studies covering websites that became victims of Google updates and is very knowledgeable about SEO issues encountered by small and large companies. His seoacademy site offers SEO training 100 percent free of charge including tutorials as well as paid online courses.
The EverSpark Interactive channel is owned by a top SEO company based in Atlanta. It shares very important and useful SEO updates, tips and tricks as well as case studies covering search engines such as Google and Bing. Their videos also feature the founders of EverSpark who explain the different tools, how they work and provide answers to frequently asked questions.
This digital marketing company offers various services from SEO, link building and paid search to digital PR, content marketing and web design and development. In addition, it offers SEO solutions to businesses of all sizes.
The YouTube channel of Moz provides very useful SEO information and tips particularly how-to video tutorials. The videos contain resources that teach about inbound marketing for business owners. It is run by Moz, the company behind the marketing analytics software for SEO, links, social and brand.
Peter Mead is a WordPress SEO consultant with an IT background. He offers a range of WordPress services (notably focusing on SEO and content marketing) to businesses including web page design and maintenance.
His YouTube channel provides videos that share SEO updates, how-to tutorials while some offers answers to questions concerning WordPress SEO.
Jesse Hanley’s YouTube channel offers a series of videos he calls Search Tapas. This means he covers a wide range of topics including advance SEO, PPC (pay per click), Facebook advertising and search optimization that can also help active internet users make money online.
His target audience are mainly the affiliates, ecommerce owners and those who run performance-based businesses.
This young man in his 20’s and based in Sydney, Australia runs a digital agency, a hosting company and a supplement company.
Andrew Gunn’s VideoSeen
This channel by Andrew Gunn offers tips and tutorials on how to get started with online video, video marketing, YouTube marketing, video SEO and digital entrepreneurship. Its main goal is to help entrepreneurs grow their businesses through video marketing.
An award-winning film and video maker, Gunn covers a wide range of topics in his YouTube channel. He personally speaks on his videos and offers a free report on the success secrets of online video.
Backlinko is the YouTube channel of Brian Dean which focuses mainly on SEO. The videos here cover easy-to-do SEO strategies including link building and content marketing tactics to help professional marketers and business owners gain higher rankings and more traffic to their sites. They also put emphasis on white hat SEO case studies, real life examples, actionable tips and important reports.