7 Steps to Creating and Selling Niche Information Products – Episode Seven
Now that we know solid copywriting is crucial to getting our information product sold, how do we know that the words we choose will really sell? The key is testing, both before we turn our product loose on the world, as well as after.
In this video, you’ll learn:
- Why testing avoids bad advertising mistakes.
- How statistical copywriting software optimizes your copy.
- How to avoid being scammed by copywriting software products.
- The real secret to writing exceptional headlines.
- Why split-testing allows you to tap into true marketing genius.
- Why pricing your product too low can be devastating.
- When conversion rates don’t matter.
- How to use Google AdWords to test conversion rates without expensive software.
Check out this quick video to learn how to make sure your words are truly selling your information product.
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Episode Links:
- Copywriting Analysis Software
- Statistical Copywriting Home Study Course (w/ software)
- The Art of Pricing
- Google AdWords Training Videos
- AdWords Conversion Tracking (PDF)
- Why Desperate Buyers Make for Easy Sales
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3 Comments ↓
James D. Brausch » Another Copywriter Embraces Glyphius said:
[…] Brian Clark of Copyblogger.com has recently posted a Tubetorial video about using Glyphius. BTW, I read Brian’s blog daily and recommend that you do as well. He has some great insights about copywriting and has been working behind the scenes staying completely unknown until January of this year when he started his blog. That means he has some fresh thoughts, ideas and strategies straight from the field. That fresh perspective based on real work in the field is invaluable. […]
7 Steps to Creating and Selling a Niche Information Product | Tubetorial said:
[…] Episode 8: Dramatically Increase Sales With Copywriting Software and Conversion Tracking […]
shaz said:
how many copies should you test against one another, well as many as you can think of remember your going for the best results so wider ranges of testing will only add to your benifit and learning