22 Comments ↓

• James said:

  Best episode ever!

  This answers a lot of questions I had. Thanks!

• Martin said:

  Perfect tutorial, Brian.

  I can’t count the number of times I’ve read a perfect sales pitch, made the purchase and opened up the PDF to … a mess. Often the first few pages are nicely done and then by the end it gets very scrappy.

  It just makes sense to me to make the whole package as great as you can – as a satisifed reader will more than likely come back for more … and isn’t that what’s it’s all about!

  eBook Generator – Hmm, for eBooks I think it’s a little dated. I think we have to accept no DRM knowing that some might take advabtage of it – but that’s the cost of doing business in this industry. I think you’re right in that it can be useful for audio/video products – I think there would be more acceptance of a little DRM in such products.

• Brian said:

  Hi Martin, thanks!

  I agree on eBook Generator. I’m NOT one of those people who worries about publishing in PDF.

  But I’ve seen the product used recently with video, and due to the way video products are consumed while sitting and watching the monitor, it seems perfectly acceptable in that context.

• Jon Symons said:

  Good tutorial Brian. I’ve always wondered about the “box” concept for downloadable products. I know that you mentioned that everybody knows that they aren’t getting an actual box, but I think that “everybody” may only include the Internet wisened purchasers.
  I have stayed away from the box for fear of misleading my clients and I’d like to get your thoughts, if you have anything further to add.

• Brian said:

  Jon, while there will always be the occasional confused person no matter how clear you make it, I believe that clearly stressing the benefits of a downloadable product, said more than one way, plus clear ordering and product description will avoid confusion.

  Although, I’m sure some people intentionally try to create that misconception, which is simply bad business strategy. It’s way to easy to ask for a refund on a digital product.

• 7 Steps to Creating and Selling a Niche Information Product | Copyblogger said:

  [...] Episode 6: Why Ebook Covers and Information Packaging Are Crucial to Success [...]

• Henre said:

  I am looking at publishing an e-book for sale on the net on Online Marketing strategies specifically targeted at the local market, South Africa. With all the information around, I feel that it is a viable product, although I would like some input seeing that all this information is free on the net anyway?

  Any input would be appreciated.

• 7 Steps to Creating and Selling a Niche Information Product | Tubetorial said:

  [...] Episode 6: Why Ebook Covers and Information Packaging Are Crucial to Success [...]

• Tubetorial - Why Ebook Covers and Information Packaging Are Crucial to Success | ePublishingDaily.com said:

  [...] Tubetorial has released episode six of their 7 Steps to Creating and Selling Niche Information Products, Why Ebook Covers and Information Packaging Are Crucial to Success. [...]

• Why Copywriting is the Key to Selling Ebooks and Other Information Products | Tubetorial said:

  [...] Now that you’ve taken the time to create and package your information product, it’s time to sell it. [...]

• Stap-voor-stap instructie videos voor online succes at Enthousiasmeren said:

  [...] Why Ebook Covers and Information Packaging Are Crucial to Success [...]

• shaz said:

  can the same effects be done with photoshop. the software looks much easier though

• Google Adsense Home » 7 Steps to Creating and Selling a Niche Information Product said:

  [...] Why Ebook Covers and Information Packaging Are Crucial to Success [...]

• Sam’s Updates » Blog Archive » links for 2007-09-15 said:

  [...] Why Ebook Covers and Information Packaging Are Crucial to Success | Tubetorial (tags: ebooks information-products) [...]

• Ovi Dogar said:

  Dear Brian,

  You’re absolutely right in what you say.

  There are so many writers that are doing a lot of damage to their book sales by ignoring the importance of a properly designed cover.

  Well, I think they’re deserving it!

  Keep up the great posts!
  Ovi Dogar, The CoversExpert

• eBook Action Scripts said:

  a professionally designed cover makes all the difference.

• Leslie said:

  I just can’t say enough how much this series of videos finally clarifies this process. I’ve been reading and hearing about these concepts for over a year, but still felt fuzzy on certain aspects. This Video series ROCKS! You’ve gained a FAN.

• eBook cover software said:

  Brian, great info!
  I can’t even count how many times I’ve been to a site which might have had really great content, but the product looked terrible – it totally put me off. Thanks for this detailed video, and the whole site – it’s a brilliant resource.

• SimpleVesting said:

  What is the music used at the start of the video? Thanks!

• eCover Actions said:

  Great Video, you hit it right on head, ecover design means everything

• Hip Hop E-books pt. 2 | The Manns World said:

  [...] could be the last step, but I did it first to get me super motivatedabout the project. Here is a video and short article for the [...]

• Curt said:

  Dude, you rock. This is incredible content. Thanks so much!