Landing pages are a great way to convert traffic into potential clients.
According to Hubspot’s Marketing Benchmarks From 7,000 Businesses report, site owners can experience a 55% increase in leads if they have between 11-15 landing pages.
But here’s the thing:
Creating landing page is no walk in the park!
There’s more than meets the eye when creating a landing page.
You have to consider multiple factors such as:
- Web design and layout
- Site speed
- Calls to action
- …and more
If you lack the skills above, then your work in creating landing pages is already cut out for you.
However, it doesn’t have to be that way!
In this post, you will learn how to create a successful landing page by following the best practices and using this awesome landing page tool:
Landingi: Making landing page creation easy!
Landingi is a cloud-based landing page editor utilizing Pixel-precise drag and drop (PPDD).
It’s a fully-featured end-to-end solution enabling users to easily create and design landing pages.
This is for business owners and marketers lacking IT and coding skills because of its user-friendly and simplistic design. This one’s for you if you want to improve marketing campaign conversion by using stunning landing pages.
Choose from 200+ conversion-focused templates, fonts, images, and icons. Features such as image optimization, anti-spam, and one-click duplication are refined and easy-to-use.
These also go well with its lead insights, form creator, validation, and AWS cloud hosting. You can even use its built-in integration feature to automate marketing campaigns.
Tips on designing a Landingi landing page
Create straightforward content on your landing page by highlighting what clients can benefit from you. Be extra careful with this as it takes less than seconds for you to convince users you’re worth their time.
Excessive information turns away visitors. Avoid this by speaking in plain language and how you can help them.
Your heading should state the biggest benefits you offer. Tell visitors what they can get from your landing page. Indicate offerings and use subheadings to explain them further.
Subheadings go deeper into your offerings and provide more value to clients. You can easily do this with the help of Landingi’s ready-made templates.
Tinker with the drag-and-drop text boxes and write what you want.
Minimalist landing page designs are what’s currently ticking. They’re non-intrusive and easy to understand.
To maintain simplicity of your landing page, avoid redundant visual elements.
Use a clean and simple design to communicate your message. Don’t include unnecessary design elements as they only decrease page loading time.
As the saying goes, “less is more!”
This allows your page to breathe through the white spaces on your page. It also allows the copy to shine through, thus increasing your conversion rate.
Finally, use large font and check your page layout in different resolutions as well as in mobile devices.
Now, let’s say you want to resolve these issues the fastest way possible. What should you do?
Here’s the answer:
Landingi’s design templates adjust to the screen size of the device used by visitors (more on this later).
Also, their layouts are optimized to generate more leads and sign-ups to your business. Just customize them and align with your branding and objectives.
Attractive and relevant images
People are visual beings as we find images more interesting than texts.
Visual content add more value to your page for this very simple reason:
Readers process information from images and videos much better and faster than text.
That said, you must provide high-quality images of your product or service.
You can even hire a pro photographer to get the best quality possible and ensure conversion.
If not, you can feature GIFs from sites like GIPHY. Doing so helps make your landing page more dynamic.
However, you can also use Landing’s thousands of royalty-free stock images. Just be sure that they’re relevant and promote your brand.
Having trust signals in your landing page makes your brand look good and reliable.
Examples of these are statistics, press mentions, testimonials, and list of past clients.
Include badges of achievements and endorsements you’ve gained over the years.
You can do these by using Landingi’s drag-and-drop editor and one-click duplication.
The app’s ready-made form creator and validation also help.
Mobile-optimize your pages
Most people now use mobile devices to access the internet.
An effective landing page loads fast is clickable and looks great on mobile devices.
This is made easier with Landingi because you can make changes on the fly with its drag-and-drop editor.
Its elements are also move-and-copy capable and go well with its mobile-optimized templates.
Promote social sharing
Having social sharing icons lets visitors spread your brand to bigger audiences. However, don’t overdo it and place as many icons you can.
Just use social buttons that your target audience usually uses. Landingi’s drag-and-drop editor takes care of this.
You’ll also find its AWS cloud hosting useful as it ensures no broken links.
Following the tips above help you create a successful landing page. However, they’d be useless if you don’t test it out.
The next step is to test out the performance of the landing page using A/B/ testing. This collects useful analytics on how visitors interact with your page.
Doing an A/B test lets you know your traffic origin, number of clicks, views, and more info. This way, you can create more targeted content to your chosen market.
Creating a successful landing page isn’t done overnight. It’s a trial and error process.
And you’re just scratching the surface after you’ve built a successful landing page!
Once they’re down your sales funnel, you need to keep them engaged and interested in what you have to offer.
Therefore, email marketing comes into play here.
For example, you need to schedule emails by sending each one over a period. Doing so allows you to keep in touch with your subscribers in meaningful ways. Also, you need to use a click-worthy email subject line before people start engaging with you.
I know we’re getting ahead of ourselves here by bringing up email marketing. But you need to understand that you can never rest on your laurels even if you’ve converted lots of visitors with your landing page.
In the meantime, just keep adapting to changes, follow the right tips, and strategize. When you do, then you’re off to bigger profits and higher conversions.