Want to drum up the sales of your product?
Then a simple yet effective way of getting the ball rolling is to use what you already have: your customers!
If they already went home with your product and liked it, they have words that you would want to hear. And your potential customers? They would want to hear the same things, too.
So let’s learn how to get into that in this post and learn how to get customer testimonials for your blog.
This way, readers can wrap around your qualifications and feel confident in turning to your product.
For starters, watch this video on how to gather customer testimonials and feature them on your blog:
Turn to popular social media networks
Facebook reviews, YouTube video reviews, and Twitter archives are brilliant destinations.
There, you can scoop a few good words about your brand. What’s awesome is, billions of people go to these places regularly.
Facebook, for example, accounts for 2.41 billion active users every month. This means, if you’re already a celebrity on Facebook, you’re in a popular setting. And you can count on a steady stream of good testimonials headed your way.
Don’t forget, there’s LinkedIn, too. If you’re on the lookout for noteworthy recommendations and reviews, in front of you is a gold mine.
Compared to the abovementioned social networks, it’s more professional. And professional words are not too shabby at all.
The great thing about LinkedIn is the ability to request recommendations from your network with a few clicks of a button. That makes gathering testimonials much easier!
Conduct surveys and ask for customer testimonials
Email marketing can put you on top of the game. Many online marketers rely on email marketing to give their business an edge. If you’re not yet invested in this channel, then you should get moving.
After all, 99% of consumers don’t hold back from checking their emails every day. This means, you can count on a lot of people to hear what you have to say every day if you send an email.
And once you have an email list, let it work wonders for you in this department. Just send out a survey to the recipients. Then let the final question be something like this:
“Is it okay if you give my blog a testimonial?”
Use quotes from the emails you receive
Again, emails are nothing but useful. If a customer praises your product in an email message, you have yourself a testimonial.
Getting them to see your best isn’t difficult since it’s simply about the value proposition. If they can see your product’s value on the same page as their own values, you have yourself customers who think highly of you.
What more is that these email testimonials show genuine appreciation. Unlike asking for them through a survey, for instance, they were willingly given to you.
Of course, if you go with this approach, remember to show courtesy. That’s because the contents of an email sent to you are private. So if you plan on taking matters public, it’s best to ask for permission beforehand.
Use blog comments
It’s a bit obvious. But let’s go ahead and address it.
Your blog’s comments section? That’s where people are talking about you and your product.
If you find yourself looking at a sea of comments on your blog, then you should rejoice. This means, you have a handful of testimonials that you can use.
On the flip side, you need to play this angle well. Just because you have lots of them doesn’t mean they all deserve a spot on your blog.
If you’re not careful, blog comments as testimonials will work against you. So remember to only use the ones with hints of positivity written all over them.
Check local search directories
Did you know that 97% of people learn about a local company online? This means, local search directories are in. They are places where many people get their much-needed information about you.
And if you’re a rockstar in the local scene, you won’t go wrong with this approach of getting customer testimonials. Yahoo Local Business and Google Business Profiles are examples of local directories worth turning to. They let people write useful reviews about local businesses.
It’s a treat that these places are often known to provide accurate information. So if you have a laudable reputation from these sites, don’t you agree that featuring them on your blog is a genius idea?
Getting customer testimonials for your blog is a piece of cake. And it’s mainly because they’re already out there and they’re yours for the taking.
It’s just a matter of knowing where to search. Just adopt an out-of-the-box thinking style. Granted, it won’t be long until you catch a glimpse of the good words that you’re looking for.