According to research from the National Association of Realtors, 69 percent of homebuyers begin their search online, and 92 percent of Realtors resort to the Internet in their home search. This is a clear indicator of the importance of spectacular website design if you’re in real estate.
Your site should accomplish several things. The first is to help consumers find great homes through high-quality imagery, quick loading times, integrated map features and listing services, market data, blog posts, and other information that lessens the stress of the search process for home seekers.
The second is to endear consumers to you as a Realtor. What skills and traits set you apart as an agent among the hundreds of others in your local market?
This information must be clearly described on your site if you want to achieve great conversions. Your interactions on social media and email marketing will also have a significant bearing on your success.
There are several things you should do on any website to increase its likeability and effectiveness. Here are some of the top suggestions for increasing your success in real estate.
Make Search the Focal Point
According to research from Contactually, “42 percent of buyers’ first step was looking online for a home.” This means one of the first things they’ll look for on your site is a search function for home listings in a specific area.
Therefore, optimize a full IDX search function as the first thing visitors will see when they visit your site.
Apart from offering integrated property search functions, consider supplying search functions for items of interest such as school districts, short sales, foreclosures, and other specific topics that will give your site a competitive advantage.
Use Integrated Calls to Action and Contact Forms
The purpose of a real estate site is to get more business, which means you need clear, easy ways for consumers to contact you. This is usually most effective through calls to action and contact forms.
The calls to action will direct consumer attention to a specific action, and your contact forms will be simple methods of communication that connect visitors with your site. The effectiveness of these tools is unparalleled.
A call to action doesn’t have to be complicated. It could be as simple as “Call today at 123-456-7890.” But it should be well-designed, and appear on a platform that stands out against the background. You want the CTA to be what users remember about a page, and the design can play a big role in that.
Publish Fresh and Useful Content
Fresh and useful content is defined by anything that’s unique compared to other sources and provides great value to customers. Much of your content could be featured on an informational blog that’s optimized for SEO.
The useful content topics will range from news stories about local real estate to tips for finding a new home. You should offer a mix of trending stories and timeless articles for readers to choose from.
It’s also worthwhile to improve the content on your web pages. Research from Google Analytics showed that most visitors enter your website through its landing pages, thanks to link building and content marketing.
Thus, the content on these pages should be especially informative and persuasive. It will serve as your converting content that will generate leads or turn them away.
Declutter the Layout
This is a substantial portion of the user experience. The purpose should be clear as soon as a visitor lands on a page.
It should greet the visitor with high-quality imagery that’s captioned concisely but meaningfully. The last thing you want is to overwhelm them with words.
A little white space between graphics and sections is okay, and can even be used to improve your conversions.
Another way to declutter the layout is to move content to the back end. The website should be optimized for faster loading times.
This may require deleting some unnecessary plugins and caching files to reduce file sizes. As soon as a consumer enters a page, everything about it should feel light and easy for maneuvering.
Success in the real estate sector has been rarely achieved in 2016 without a website built to handle the pressures of competition. Pay close attention to the details, and work on creating a more seamless experience for all users.
As you do so, you’ll begin to see more leads and conversions from your online setup.