Video is everywhere. Ever since the development of YouTube in 2005, consumers and businesses alike have been uploading visual content for personal and professional gain. Now, video marketing is bigger than ever, and brings some impressive returns for businesses of all sizes.
Statistics show that video marketing accounts for 50 percent of all mobile web traffic. Consumers can’t seem to get enough, either for entertainment purposes or when researching a product. Even executives see the benefit of using video, since 59 percent would rather watch a video in a presentation than read text.
All in all, shooting a video for marketing purposes is one of the best ways to engage with your audience and build a relationship. If you’re not convinced, here are seven dynamite reasons you should be using video in your marketing strategy today.
1. Retain Customer Attention
“Video almost always equals higher viewer retention compared to text,” says a blog post from Green Residential, a property management company in Houston. “Nearly half of all Internet viewers take some sort of action after viewing an ad or video.”
Video is great for capturing customers because watching a message requires much less effort than reading a message. When consumers don’t need to devote a lot of brainpower to an activity, they’re much happier to engage. As a result, the majority of viewers who start a video will watch the entire production from beginning to end.
2. Enhance Email Marketing
Simply using the word “video” in an email subject line can increase open rates by a whopping 19 percent. If you’re struggling with email marketing interactions, video can help solve your woes. Again, the majority of consumers recognize that it’s easy to watch a video, so they feel there’s not much obligation in opening an email. Once they’ve watched the video, you’re more likely to see positive interactions, such as sharing and conversions.
3. Improve SEO
Video can also significantly improve search rankings. The Google search algorithm has changed a lot over the last few years to appease web users, and a recent change was to include video as a high ranking factor.
Research from Forrester shows that web pages featuring videos are 53 times more likely to appear on the first page of Google. The search engine recognizes the appeal of video, and they like to please searchers.
4. Expand Your Reach
Video can be the most powerful way to reach your audience, expanding the content further than even blog posts can go. Within a short amount of time, your video can reach millions of people. Viral videos are the perfect example of this. If you can create a popular video, there’s no limit on your marketing ventures.
5. Affordable Marketing
In the past, video marketing took time, money, and expertise that most small and midsize companies couldn’t keep up with. But things are much different now. You can shoot and market a video for close to the same cost as publishing a few blog posts. Using just a smartphone or a camcorder and some free editing software, you can affordably develop a great video without draining your marketing budget.
6. Better Social Marketing
“The single most important strategy in content marketing today is video,” says Gary Vaynerchuk, an experienced entrepreneur. “Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.”
Social media is the perfect outlet for distributing videos, and it’s now easier than ever, thanks to instant-play videos. With an average of 100 million hours of video being viewed daily on Facebook alone, consumers are proving that they’re more interested in watching video content than reading blog posts on social media.
7. Empower Sharing
The goal of a good video is to get viewers to feel something. When the content is moving, they’ll feel compelled to action. More often than not, that action will be to share the video with their friends.
If you’re not receiving enough social interaction for your business, video can help tip the scales.
What are you waiting for?