When it comes to your internet marketing efforts – and specifically your content marketing – are you talking at customers or are you talking to them? The difference may seem subtle, but there’s actually a huge disparity between them. Preaching vs. Teaching If you’ve grown up in any sort of formal religious setting, then you’re […]
You might think your company’s online hub is your website. It looks like the one place that connects every facet of your online presence in one place. But that doesn’t have to be the case if you have a blog. Your blog holds the potential to serve as an even better hub. Most firms start […]
As a digital marketer, you are responsible in managing your website performance to achieve your online goals. This involves driving more traffic to your site, engaging with social media followers, building relationships with influencers, launching link building campaigns to raise your search rankings for your target keyword, and sending out newsletters to your mailing list […]
Although large corporations with massive budgets are renowned for their Internet marketing activities, it arguably takes more skill and expertise to promote your brand effectively with a limited budget. Fortunately, it’s not impossible. It simply takes a little extra ingenuity and creativity, as well as a knack for what works with your target market.