By now, you’re familiar with the concept that visual content is more engaging than written content—especially on social media. Humans are wired to interpret visual information, so seeing content in image or video form is faster, more noticeable, and leads to higher retention than reading it as words on a screen. Simpler to create than full-length videos and more detailed … [Read more...]
When Video Speaks Louder Than Words
Video is a versatile content medium that marketers, bloggers, and business owners use in a variety of ways, but did you know it could be a major catalyst in your search for increasing conversions? Many companies are finding that video, when used onsite to complement products, leads to direct increases in conversions. The Power of Video Video is the most powerful content … [Read more...]
The Value of Updating Your Social Media Profile
People today whether professionals or those doing business can easily promote their expertise on various avenues online. With the social networking sites in place, one can create a profile wherein he or she can showcase his skills, work experiences and even interests. But since many of these social media sites are already a few years old, it is highly recommended that … [Read more...]
How to Manage Professional Facebook and Twitter Accounts
So much of your brand identity rests on your social media presence. Sloppy management can lead to scary PR situations. Just take a look at the rogue post on the Red Cross Twitter account, where a social media coordinator posted about her drinking plans for the evening. She thought that she was logged into her personal Twitter account, but ended up blasting this tweet out to … [Read more...]