If you sell a small number of products, it’s a good idea to create different landing pages for each product. Each of these landing pages should be optimized for a different keyword.
There are at least two benefits to doing this.
- Your search traffic will increase because you’re targeting more keywords.
- Your conversion rates will increase because your landing pages have relevant content related to the keywords. Relevancy is one of keys to increasing conversion rates.
Here’s a video that shows two sites that are using this SEO tactic.
Today I’m going to share with you a powerful SEO tip. It involves using landing pages and internal links with relevant anchor text.
Let’s look at mint.com.
Mint is a web-based personal finance software. As you can see they are targeting a couple keywords on the home page in the title tag.
Of course they can target more keywords but you don’t want to make your title tag too long. The more words in the title tag, the less authority each word has.
For example, the title tag “cheap mortgages” will rank for cheap mortgages better than the title tag “cheap mortgages: learn how you can lower the down payment on your house” since it has less words. Plus super long title tags are just spammy.
How does Mint target other relevant keywords? If you look at their footer, you’ll find links to different landing pages that target the other relevant keywords. Now these links also have relevant anchor text to help the landing pages rank better.
Let’s check out one of these landing pages.
Here the anchor text is “Debt Management”. This keyword is not in the home page title tag.
As we click through, we’ll see that the landing page is optimized in several elements. The title tag is has the words “debt management”. I checked the code and the h1 tag is “Better debt management and planning with Mint”. And the page has relevant content that talks about how Mint can help you manage your personal debt.
Let’s look at another example from a different industry.
MidoriLei.com is an online fashion store that my sister created. She sells kimono style dresses so we targeted that term on the home page. As you can see, the title tag is “kimono style dresses”.
However, just like Mint.com, we realized that there were other relevant keywords. So, we created some landing pages to target those keywords.
We linked to the pages in the footer like Mint.com. Since the landing pages are primarily for people using the search engine, we didn’t need the links to be in a prominent position.
We used appropriate anchor text. In this case “casual spring dresses”. As I click through, you’ll see that we optimized the landing page to target that keyword.
To recap, let’s go over how these landing pages actually improve your site.
First, your search traffic will increase because you’re targeting more keywords. Each landing page can target a different keyword.
Second, your conversion rate will increase because your landing pages have relevant content related to the keywords. Relevancy is one of keys to increasing conversion rates.