Why Ebook Covers and Information Packaging Are Crucial to Success


7 Steps to Creating and Selling Niche Information Products — Episode Five

No one judges a book by its cover, right?

Right. Well, your ebook, audio product or video course had better be properly packaged or your sales will most definitely suffer. Just because you’re selling digital e-products doesn’t mean that the critical role packaging plays in the marketing process has changed.

In this video, we’ll take a look at:

  • The strong psychological force that makes product packaging crucial.
  • How you can save hundreds of dollars on PDF creation software.
  • The make or break reason why your ebook must look great even after the sale is made.
  • How to protect your content from being ripped off.
  • Why a graphical representation of a physical product sells digital downloads.
  • How to make fantastic 3-D ebook covers, even with zero design skill.

Check out this quick video to see how to package your ebook or other info product in order to maximize sales.

Flash video: 5:53 in duration

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14 Comments

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  1. Perfect tutorial, Brian.

    I can’t count the number of times I’ve read a perfect sales pitch, made the purchase and opened up the PDF to … a mess. Often the first few pages are nicely done and then by the end it gets very scrappy.

    It just makes sense to me to make the whole package as great as you can – as a satisifed reader will more than likely come back for more … and isn’t that what’s it’s all about!

    eBook Generator – Hmm, for eBooks I think it’s a little dated. I think we have to accept no DRM knowing that some might take advabtage of it – but that’s the cost of doing business in this industry. I think you’re right in that it can be useful for audio/video products – I think there would be more acceptance of a little DRM in such products.

  2. Hi Martin, thanks!

    I agree on eBook Generator. I’m NOT one of those people who worries about publishing in PDF.

    But I’ve seen the product used recently with video, and due to the way video products are consumed while sitting and watching the monitor, it seems perfectly acceptable in that context.

  3. Good tutorial Brian. I’ve always wondered about the “box” concept for downloadable products. I know that you mentioned that everybody knows that they aren’t getting an actual box, but I think that “everybody” may only include the Internet wisened purchasers.
    I have stayed away from the box for fear of misleading my clients and I’d like to get your thoughts, if you have anything further to add.

  4. Jon, while there will always be the occasional confused person no matter how clear you make it, I believe that clearly stressing the benefits of a downloadable product, said more than one way, plus clear ordering and product description will avoid confusion.

    Although, I’m sure some people intentionally try to create that misconception, which is simply bad business strategy. It’s way to easy to ask for a refund on a digital product.

  5. I am looking at publishing an e-book for sale on the net on Online Marketing strategies specifically targeted at the local market, South Africa. With all the information around, I feel that it is a viable product, although I would like some input seeing that all this information is free on the net anyway?

    Any input would be appreciated.

  6. Dear Brian,

    You’re absolutely right in what you say.

    There are so many writers that are doing a lot of damage to their book sales by ignoring the importance of a properly designed cover.

    Well, I think they’re deserving it!

    Keep up the great posts!
    Ovi Dogar, The CoversExpert

  7. I just can’t say enough how much this series of videos finally clarifies this process. I’ve been reading and hearing about these concepts for over a year, but still felt fuzzy on certain aspects. This Video series ROCKS! You’ve gained a FAN.

  8. Brian, great info!
    I can’t even count how many times I’ve been to a site which might have had really great content, but the product looked terrible – it totally put me off. Thanks for this detailed video, and the whole site – it’s a brilliant resource.