Indirect SEO: How to Leverage Sites That Rank Well on Google

This short video shows you how to leverage sites that have good rankings on Google.

Rough Transcript

Hi, welcome to another episode of Tubetorial. I’m Dee Barizo.

Today, we’ll look at an SEO strategy, I call “indirect SEO”.

Indirect SEO is leveraging sites that rank well on Google. Basically, you create content and optimize it for keywords. However, you don’t place the content on your site. Instead, you find a site that ranks well on Google and have them publish it. You get traffic by inserting a link that points back to your site in your content .

I like to use this strategy on my new sites since it usually takes new sites a couple months before they rank for good keywords and get a lot of traffic from Google.

To show you how this strategy works, let’s look at a couple examples.

Here is a search on Google for 1984 audio book. My article on EzineArticles.com is on the front page. I’ve gotten a little bit of traffic – just over 1000 page views. Because of this article, about 350 visitors visited my Squidoo lens, where I sold some affiliate products. Usually, I link back to my own site but I wanted to test out Squidoo.

350 visitors may not seem like a lot but if you publish a lot of articles, those visitors add up. Also, I’ve had articles that have gotten a lot more traffic. However, I didn’t want to share those articles as someone might copy my keywords and rank above my article.

Let’s look at another example.

Here is a search on Google for magic the gathering faeries. This is a popular keyword phrase. I barely did any promotion for the video. Yet it has received over 7,000 views because of its top ranking. A couple people have clicked on this link back to my blog. I would’ve gotten more traffic but I forgot to include the URL to my site in the video.

EzineArticles.com and YouTube are just two sites that have great rankings. I used them as examples since they accept content in just about any topic.

If you search around in your industry, you’ll probably find a site that ranks well and accepts content. For example, GamingReport.com accepts content about tabletop gaming while BleacherReport.com accepts content about sports.

Also, you can guest post on a popular blog in your industry. Popular blogs usually have good rankings on Google.

Finally, here are some practical SEO tips to help your content rank well.

Put keyword in the title as I’ve done in my YouTube video.

If you’re writing an artcle, add the keyword in the body text every 100-250 words.

Search experts advise webmasters to use keyword tools like Google AdWords: Keyword Tool. These tools can definitely help but many of the keywords they recommend are too competitive.

In addition to using these tools, I recommend just doing some trial and error. Think of keywords people might use to find your site and target those. Then, when you find a keyword that sends traffic, target other keywords related to that keyword.

Well, that’s all for this episode. Thanks for watching and we’ll see you next time. Until then, you can find other internet marketing videos at Tubetorial.com.