Jose Alberto Cabrera Llamas of Atecnis tells us how the company reaches the desired audience through search engine positioning.
Tell us about you, your career, and how you founded Atecnis.
Jose Alberto Cabrera Llamas: I am the CEO of Atecnis and a person passionate about the Internet world. Since I was a child, I have been linked to this sector with great enthusiasm. As I grew older, I launched various personal projects, some with better results than others. Finally, I decided to create an SEO agency since I knew it and believed that it could help other people improve their web traffic organically in Google.
Do you have small habits that made a meaningful impact on your life and business?
Jose Alberto Cabrera Llamas: Yes, I have incorporated small habits into my work routine over time. Small changes gradually greatly impact results and productivity, both on a personal and professional level. For example, I have the habit of reading every day about personal development, and I think that action makes a difference. Knowledge is power, and it is what keeps you one step ahead of the rest.
How does Atecnis market its product/services online?
Jose Alberto Cabrera Llamas: Our company reaches the desired audience through search engine positioning, it is an excellent way of attracting customers, and we put a lot of effort. We are currently one of the specialized SEO agencies with the highest organic traffic nationwide. We must take advantage of it. It is the result of many years of work. In addition, we also occasionally carry out certain payment campaigns in search engines.
What specific tools, software, and management skills are you using to manage your online marketing?
Jose Alberto Cabrera Llamas: We use a large number of tools in our day. These include Sparks (email management), Things 3 (task management), Pipedrive (CRM management with clients), or Notion (team and process management). In addition, we also use others such as Canva (graphic design) or Buffer (social media management). We always try to find the tools that stand out the most in each sector and complement each other well.
What is your hiring policy/process, and how do you retain your employees?
Jose Alberto Cabrera Llamas: When hiring an employee, we focus mainly on the person’s character. In addition, we review the previous experiences and knowledge about a certain field. Later we usually do a test/interview with him and assess his work method for certain tasks that we require. To retain employees, I try to be close to them, understand the person and provide them with the maximum possible value in their development.
How are you funding your growth?
Jose Alberto Cabrera Llamas: Growth is being funded internally. We currently do not have external financial resources. The income we get is reinvested in the growth of the company. That is, to carry out more advertising actions, improve our blog, hire more workers to boost the company, etc…I consider it to be a good strategy in the long term, and we do not depend on anything financially.
Who are your competitors? And how do you plan to stay in the game?
Jose Alberto Cabrera Llamas: We have several competitors in our sector, some of them with extensive experience for years. In SEO, things change at great speed, and for that reason, we try to be up to date every day. Our main value proposition is to offer a service focused on improving organic traffic and betting on all the main elements that help with very interesting prices and customer attention.
Tell us a customer success story of yours.
Jose Alberto Cabrera Llamas: It could point you to several success stories with clients. In general, many of our clients have reached the maximum peak of organic visits from search engines in their history. For us, it is the most important thing and a fact that reflects our work. Another example could be our own website, which has the privilege of being the specialized SEO agency with the highest organic traffic in our country and outperforming other great players.
Your final thoughts?
Jose Alberto Cabrera Llamas: The most important advice I can give entrepreneurs is to learn every day and believe in yourself and be different from the rest and contribute as much as possible to the client. I believe that they are the bases for any entrepreneur to be successful. From there, maintain resistance, motivation, and courage to face the setbacks that may arise every day. There will be failures along the way, but the desired place will be reached with persistence and perseverance.