What purpose does your website serve if it can’t help you generate more leads? That’s a question you need to be asking yourself if you come to the realization that your site rarely converts visitors into customers. Thankfully, though, there are some quick and easy fixes to situations involving low conversion rates. Let’s take a look at some WordPress plugins that may be able to help.
1. OptinMonster
You’ll want to start by looking at OptinMonster. Launched in 2013, this WordPress lead collection plugin is sleek, sophisticated, and incredibly powerful. That’s why – as of last count – more than 276,000 websites currently use the OptinMonster lead generation plugin.
Okay, so it’s obviously effective if more than a quarter of a million websites use it, but how does it work? In the most basic sense, it converts website visitors and browsers into subscribers or customers by offering a number of valuable features. The drag-and-drop builder allows users to create versatile and compelling opt-in forms. Exit intent technology lets the user deliver a targeted campaign at the very moment that a visitor is about to bounce. A/B split testing lets the user decide what is, and isn’t, working, while page level targeting allows for total customization. And, finally, the built-in analytics provide important statistics and relevant data points.
Does that sound like a lot? Well, that’s why OptinMonster comes in at number one on this list. It’ll cost you – anywhere from $49 to $199 annually, depending on the plan – but new leads are always worth the cost.
2. FooBar
One of the more unique plugins is FooBar. It gives you the ability to insert clean and vibrant notification bars at the top of a website’s page. These notifications can inform users about a new sale, reveal page-specific information, advertise an upcoming product release, or essentially provide any other piece of information you want to share.
Part of the reason FooBar is so great is that it’s incredibly simple to install and set up. Everything is configured directly in WordPress for a simple, no-nonsense solution. After setting it up, feel free to mess around, and familiarize yourself with the features. Once you see what its capabilities are, you’ll be able to maximize the tool’s potential. For a bottom line price of only $16, FooBar is a cost-effective lead generation tool with plenty of potential for creative freedom.
3. SEO by Yoast
A list of the top WordPress plugins shouldn’t be trusted unless it contains SEO by Yoast; that’s how good this plugin is. It allows you to enhance your entire website by writing better content and increasing that content’s searchability and visibility.
While WordPress is inherently a great SEO platform – which Yoast readily acknowledges – this plugin takes it to the next level. It allows you to see snippet previews before publishing a post (to see how it’ll appear in the search results). There’s a page analysis tool that automatically checks oft-forgotten basics like image alt tags, keywords, content length, and meta descriptions prior to publishing.
There are also more advanced features designed to help you control which pages Google shows in search results and which are hidden. Yoast’s SEO plugin also automatically creates XML sitemaps, which major search engines want to see. There are literally dozens of other features, but you get the picture: SEO by Yoast attracts more leads to your site. There are both free and premium paid versions.
Attract More Leads Today
There are thousands of different WordPress plugins on the Internet. That’s why it’s helpful to know exactly what you’re looking for. With these three plugins, your website can attract and convert more leads. If that’s your goal, don’t hesitate to install OptinMonster, FooBar, and SEO by Yoast today!
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