Why Video Marketing Matters in This Digital Age

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Marketing has gone beyond the traditional means and businesses that do not embrace technology are falling behind. Research has shown that web-based content is now viewed more frequently compared to those shown on television including advertisements.

In this age of technology, marketing products and services can now be done in more ways and doing it the digital way is a must. Video marketing is one sure technique that can help businesses gain customers. Business owners and marketers, however, need to be aware that unlike the traditional way of publication, web-based video requires a unique strategy and most importantly, it needs to be short and concise to grab attention. According to Forrester Research, one minute of video is already worth 1.8 million words.

Engaging customers is the trend these days and videos are a great tool in boosting brand-to-customer communication. Personalized content has been found to be more effective as they are able to touch the emotions of people on a deeper level.

Platforms and Stats

With videos, various platforms are available for their publication. Apart from a company’s business website or blog, videos can be shared on social networking sites such as Facebook, YouTube, Twitter and Instagram.

Previous studies have shown that in April 2015, more than four billion videos were played back every day on Facebook alone. Five months after, the number had doubled to eight billion views on a daily basis.

Cisco, for its part, earlier predicted that 80 percent of all internet traffic will be streaming video content by 2019. Research firm Demand Metric, on the other hand, noted that 74 percent of business to business (B2B) marketers have confirmed that video today achieves better conversions than other types of content.

Why Use Videos

With those recent statistics noted, there’s every reason for businesses to utilize video as their marketing tool. The benefits can be enjoyed moving into the future.

Effective selling method. Video is a powerful tool in educating customers as well as in selling products and services. In fact, it is also now being used by business owners to create customer testimonials as a way to share with others how their clients are achieving success. Sales teams can also utilize videos to demonstrate the features of a product and how it should be used. Companies such as Invoicehome.com that offer useful software can also create video tutorials to inform and teach people how to use their product.

Build emotional connection. Through the stories conveyed by videos, brands are able to establish an emotional connection with their customers and followers. Personalization is key and this trend has been evident in email marketing, social media and content marketing. In 2015, reports have noted that personalized video campaigns generated from 200 percent to 1,500 percent increases in conversion rates and click-throughs. ComScore also pointed out that 64 percent of people are more likely to purchase a product online after watching a video about it.

Relays a clear message. As videos feature verbal and visual content, they can relay a message more clearly than plain text. It should also be noted that people learn more through visuals and audio content. For this reason, brands that have complicated products or services now utilize videos to educate their target market in a clearer manner.

More valuable than text. In terms of value, video content is considered more valuable. This is despite the high cost of producing quality and informative videos that can easily attract attention. Reports have it that video is capable of attracting organic inbound links three times more than other forms of content and can drive more unique monthly site visits by as much as 200 percent to 300 percent.

Indeed, video marketing is the way to go today if you want to drive traffic to your site and boost sales of your products and services. Businesses can create various types and easily share them on different channels online.



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