During an age of video content in online marketing, digital video editing has become an effective tool of brand campaign. But not all businesses use it that well. In this article we will analyze the 5 main advantages that digital editing brings for your business.
Creating a professional brand image
Your video content is the first impression that a client gets about your brand. Low-quality videos with bad graphics, inappropriate transitions and poor sound cause irritation and instantly reduce trust.
On the other hand, professional editing helps to create a holistic and stylish image of the company. Adding effects, text blocks and the ability to add an image to video allows you to make it more rich and informative. For example, Apple always focuses on professionalism: their commercials are filled with details that not only demonstrate the product, but also create a premium image.
Increasing audience engagement
Viewer interest is one of the main indicators of marketing success. People spend more time watching a video if it is competently edited and holds their attention.
Effective editing is not only a beautiful picture. It is the use of dynamics, soundtrack and plot to keep the viewer interested from beginning to end. And if you are working with archival materials, you can revive them if, for example, you convert VHS to digital format and add modern elements – animation, text blocks or music. Such videos not only attract attention, but can also become an important part of your content strategy, especially on social networks.
Increased search visibility
Did you know that having a video on your website makes it 53% more likely to rank in search results? This is a statistic cited by Forrester, highlighting the importance of video content for SEO.
Google (and other search engines) factor in how long they think a viewer spends on your page. When compared to text articles, videos are watched longer, and sometimes often, if edited with care. Imagine a user leaving a site after a boring video with low quality sound and then being on another site watching a dynamic video promotion, only to leave because the video isn’t dynamic enough for them.
In addition, adding an image to a video, or adding sub headings, provides for better perception as well as better accessibility by a larger audience. That’s particularly important for brands looking to harness the power of organic search.
Flexibility and adaptability to different platforms
Versatility is one of the main advantages of the digital video editing. Once you’ve made a good quality video, it’s easy to create a version for each platform. Say, you can make a very long review for YouTube into a short review on Instagram Stories or TikTok by adding dynamic elements and text inserts.
Moreover, a well-edited video can be used for various purposes:
- Promotion in social networks
- Design of email newsletters
- Launching advertising on video platforms
- Use at events or presentations
Increasing conversions and sales
Video content is not only a way to tell about a product, but also a powerful tool for increasing sales. Research shows that having a video on a landing page can increase conversion by up to 80%. Imagine: instead of regular text or a static image, viewers see a dynamic story where the product is demonstrated in action, accompanied by reviews or impressive editing.
This is especially important for those who want to connect the brand with an emotional story.
Summary: Why is quality editing a must-have?
Quality video editing makes your content:
- Professional
- Attractive to search engines
- Universal for any platform
- Efficient in terms of sales
By investing in good editing, you get a tool that works for your reputation, recognition and income. Don’t miss the opportunity to take your marketing to the next level.
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