Artificial Intelligence is Not Here to Destroy Industries – But to Revive Them


David Llorente Narrativa

David Llorente, CEO, and Co-founder of Narrativa tells us how the platform builds and deploys natural language solutions to automate content, optimize processes and take your business to the next level

Tell us about you, your career, and how you founded Narrativa.

David Llorente: I’ve always felt a passion for disruptive innovation and technology. With more than 15 years of business development experience, I thought it was time to create something meaningful. 

Before starting this entrepreneurial career, I held executive positions in Business and Strategy Development for leading companies in the online gaming industry in Europe, the USA, and Latin America. Plus, in the first years of my professional career, I worked as a researcher specializing in Artificial Intelligence, so it made sense to combine these two facets.

Narrativa was founded in 2015, and we’ve been growing ever since. 

Do you have small habits that made a meaningful impact on your life and business?

David Llorente: For me, personal life is very important. When I founded Narrativa, it was clear to me that flexibility would be one of the main characteristics of our startup, and it has been. Work-life balance is always prioritized: all workers work remotely and without a fixed schedule, which undoubtedly favors the balance between personal and professional life.

How does Narrativa market its product/services online? 

David Llorente: We developed an artificial intelligence platform to build and deploy natural language solutions. Our proprietary technology, Gabriele, creates automated content for finance, pharmaceutical companies, media, e-commerce, marketing, gaming… 

We can create 3,000 mobile descriptions in seconds or write down a clinical paper in just two steps. These solutions enable companies to save time and money, optimize processes and focus on what’s really important. 

Samsung NEXT recognized Narrativa as one of the most important companies in the Natural Language Generation (NLG) field, and Microsoft and Tata Consultancy Services selected us for their startup program, so we try to keep up with the new advances in artificial intelligence. 

What specific tools, software, and management skills are you using to manage your online marketing?

David Llorente: Our marketing department is still small since we are a startup. We try to have a presence in social networks and strategic congresses that make us known. We use the typical online marketing tools like Hootsuite or Mailchimp.

What is your hiring policy/process, and how do you retain your employees?

David Llorente: Narrativa’s flexibility and remote working appeal to our employees. They are our hallmarks, and we will certainly continue with them.

Who are your competitors? And how do you plan to stay in the game?

David Llorente: Companies are becoming increasingly more aware of the potential of new technologies and process automation for their businesses, so it is natural that more and more startups are emerging in the NLG world. 

Our plan to stay in the game is very simple: we will improve our solutions and look for other alternatives to our usual business model that can increase the efficiency of companies. 

Tell us a customer success story of yours.

David Llorente: Fortunately, we have had many success stories, but it is better if our customers tell them. On this website, you can find some of their testimonials.

I personally take great pride in our collaboration with The Wall Street Journal.

In 2021 we announced the collaboration between Narrativa and The Wall Street Journal, one of the most influential newspapers in the world, when they began generating financial news through our Natural Language Generation (NLG) platform. This is how we started to create narratives with the most important data from the financial markets both in Europe and the United States. AI focuses on the ‘what’, journalists on the ‘why’. 

Your final thoughts?

David Llorente: Artificial intelligence is a disruptive technology that allows us to change the status quo, which we already depend on in our day-to-day lives. Therefore, we should not fear machines but take advantage of their strengths in order to build a better world. Artificial intelligence is not here to destroy industries – but to revive them.

Your website?

Web: narrativa.com


Kokou Adzo

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