Dewi van de Waeter of The Lekker Company tells us about natural skincare.
Tell us about you, your career, and how you founded The Lekker Company.
Dewi van de Waeter: I founded The Lekker Company in 2014 at my kitchen table. It’s a plant-based skincare line.
Do you have small habits that made a meaningful impact on your life and business?
Dewi van de Waeter: Sometimes I just tell many people my dream, so I hope the universe catches it somewhere. It seems to work a little!
How does The Lekker Company market its product/services online?
Dewi van de Waeter: We work with a marketing agency, and we have 2 marketers on our team. They also make their own Tiktok videos.
What specific tools, software, and management skills are you using to manage your online marketing?
Dewi van de Waeter: Google Analytics, Trello and Slack.
What is your hiring policy/process, and how do you retain your employees?
Dewi van de Waeter: 90% gut feeling. A small company is like a family. I ask everyone how their life at Lekker can improve quite often.
How are you funding your growth?
Dewi van de Waeter: At the start, my co-owner/investor ensured we could afford to make a big batch of deodorant. We have been growing mainly organic since.
Who are your competitors? And how do you plan to stay in the game?
Dewi van de Waeter: Any brand that is a sustainable, vegan cosmetics brand could be considered a competitor. But I applaud them all for changing the norm with us!
Tell us a customer success story of yours.
Dewi van de Waeter: I saw an advert for a house, and I spotted one of our deodorant pots in the bathroom picture – this was a proud moment!
Your final thoughts?
Dewi van de Waeter: I’m so proud of my team that we’re a B Corp.