Jason Hunt of Merged Media tells us about digital marketing.
Tell us about you, your career, and how you founded Merged Media.
Jason Hunt: Historically, I’ve been a marketer by nature which all started as the frontman of a rock and roll band. I loved marketing my music more than performing it, which led me down the road of marketing. I started a social media agency in 2015 and merged my agency with a local SEO company to form Merged Media in 2019.
Do you have small habits that made a meaningful impact on your life and business?
Jason Hunt: Time blocking has been my savior. Time is more important than money, so ensuring im spending my time in the right place is imperative for efficiency and effectiveness.
How does Merged Media market its product/services online?
Jason Hunt: We use a combination of the talents we have in marketing. We invest heavily in Facebook advertising, SEO, and Google ads. In addition to our digital marketing efforts, I speak on stages across the globe and run a successful marketing podcast called The Merged Marketing Podcast (merged.ca/podcast)
What specific tools, software, and management skills are you using to manage your online marketing?
Jason Hunt: We have a team of 30 employees, so it’s critical to have easy-to-adopt tools to streamline processes and communication. We use Slack for internal communication, along with Basecamp for project management. Canva is a great tool that our designers use for social media content, along with Surfer SEO for our copywriters.
What is your hiring policy/process, and how do you retain your employees?
Jason Hunt: Hiring is mainly done through recommendations, and retention is done by empowering employees to own their work and giving them the autonomy and flexibility to choose their hours and workflows. We try not to micromanage our employees.
How are you funding your growth?
Jason Hunt: Our recurring revenue month over month is responsible for much of the heavy lifting. Having a subscription-based model business allows us to earn predictable revenue month over month.
Who are your competitors? And how do you plan to stay in the game?
Jason Hunt: We don’t really focus on the competition. I’ve learned that being too fixated on your competition can make you focus on the wrong thing as a business owner. We focus on what we do best and constantly work on improving and making our own systems better.
Tell us a customer success story of yours.
Jason Hunt: One of our clients was a local landscape company. We eventually helped grow from $200K in annual revenue to $1.3M in just one year through our digital marketing services, including SEO, Google ads, and Paid Social. Eventually, we became partners in the business, and since franchised the local landscape business, the brand now has 4 franchises, all of which we manage the marketing.