Joao Monteiro of 4XC tells us about providing a user-friendly, affordable, and trustworthy platform that meets the needs of every trader.
First of all, how are you and your family doing?
Joao Monteiro: Both my family and I are doing well. Of course, it’s been difficult on a personal and professional level the last couple of years because of the pandemic. This was the first time I and others had experienced a global pandemic, which brought about a lot of uncertainty and worry. However, it looks like we’re finally going to put Covid-19 behind us and return to normality. So onwards and upwards!
Tell us about you, your career, and how you founded 4XC.
Joao Monteiro: I started my career in the Banking Industry in Portugal, where I handled different investment products, including Interest Rate Deposits, Investment Funds, Bonds, FX, etc. In 2012, I took the opportunity to move to Cyprus and work in the FX industry over there. After working for many of the big players in both Cyprus and the UK, I realized that many people were struggling to find a brokerage that had a user-friendly platform, was affordable, and trustworthy. So, I decided to start my own FX business that catered to those requirements in 2018 called 4XC.
How does 4XC market its product/services online?
Joao Monteiro: We utilize a variety of methods to promote 4XC. Our most successful way of attracting clients is through IBs/affiliates. We’ve been focusing on building a global network of affiliates who can guide potential traders to our website and boost our trading volume for the last few years. Outside of this, we utilize certain digital marketing methods, including PPC ads, social media and content marketing, email marketing, and trading competitions. These methods have yielded success for us in terms of boosting brand awareness, increasing website traffic, and amplifying our products and services.
How the coronavirus pandemic affects your business, and how did you get through it?
Joao Monteiro: Like all businesses, the coronavirus pandemic certainly presented a challenge, particularly at the start. We had to manage all of our staff working remotely, not attending conferences, unable to meet clients/partners, etc. All these factors made it challenging for our business.
However, I feel that it has presented more positives than negatives for our business and the trading industry as a whole. The forced lockdowns around the world left many people looking for something to do in their time, resulting in many people learning how to trade. You had people who lost their job due to the pandemic, which led to some turning to the financial markets to supplement their income.
The COVID-19 pandemic also brought extreme volatility to the markets, which resulted in many traders increasing their volume/frequency to capitalize on ideal trading opportunities.
What specific tools, software, and management skills are you using to manage your online marketing?
Joao Monteiro: We use various tools that help us in our online marketing efforts. Some of the most notable ones include:
Buffer for scheduling and planning social media posts;
Ahrefs for optimizing SEO;
Adobe Creative Cloud for graphic design and video creation;
And Active Campaign for email marketing.
Who are your competitors? And how do you plan to stay in the game?
Joao Monteiro: The CFD trading industry is very competitive, and as a result, we are up against many brokers. However, we try not to focus too much on our competitors. Instead, we focus on how we can offer the best experience to our clients. By focusing our energy on building the best trading platform, offering the best trading conditions and the most innovative tools and features, we believe that is the best way to attract clients away from competitors and build a loyal base of traders. The launch of features like our Installment Program and our Risk-Free Trade has been key in attracting new traders to our platform and allowing us to stay ahead of our competitors.
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