Michael Prazian, Founder and Expert on innovative financial mechanisms, of MKD Consulting tells us how they help businesses access to capital.
Tell us about you, your career, and how you founded MKD Consulting.
Michael Prazian: February 24th, 2022, became a turn-point to reconsider sustainable finance, resilience, and recovery for Ukraine and Europe. What happened with my company before we discussed it earlier: https://startup.info/michael-prazian/ The unprovoked and unjustified Russian invasion of Ukraine has caused a necessity to rework all ongoing business models. Now I am immersed mainly in providing consulting services for the supranational to help Ukraine relief and reconstruction.
Do you have small habits that made a meaningful impact on your life and business?
Michael Prazian: Indeed, hard things become a routine when we treat them as habits. Instead of being endured, seek efficiency. Instead of seeking efficiency, seek recovery. I slightly updated this approach by my favorite philosopher James Clear, the author of ‘Atomic habits.’
Habits work well for many on the personal level. It makes a difference when it comes to the country or international processes. We live in a time of turmoil and possibly on the cusp of the looming something we have never seen. I am an optimist and have the small habits described above. Were they (an optimism and habits) enough to make a meaningful impact on life and business? I think, for life – it is likely, for the industry – it is under the question.
How does MKD Consulting market its product/services online?
Michael Prazian: The main channel is direct cooperation with our customers and partners, and we appreciate getting leads from our happy referrals. The rest, keynote speaking, events, publishing, and social networks carry on a supportive role. Sometimes I am confused about where the outcome is better.
What specific tools, software, and management skills are you using to manage your online marketing?
Michael Prazian: Microsoft 365 and LinkedIn are the primary tools for our usage. Plus, we are pretty familiar with conventional PR channels for our customers.
What is your hiring policy/process, and how do you retain your employees?
Michael Prazian: The back office has been stable for many years. We almost don’t have employees staff, mainly contract-based relations for experts. But there is a database of consultants, and we have access to the best professionals. We keep a boutique, niche strategy trying to be lean and agile.
How are you funding your growth?
Michael Prazian: The growth is secondary to the factors that caused it.
What bothers me is the quality of our service and fitting into the needs of our customers. That is the key. Right sizable projects, intelligent partners, and customers with great capacity and traction represent our ecosystem. Hopefully, we are leveling up to this eligible criteria. That is why growth is just a consequence – an outcome of collecting building blocks at the right place and in time.
Who are your competitors? And how do you plan to stay in the game?
Michael Prazian: Companies or individuals who are specialized in stakeholder engagement, sustainable finance, ESG, bridging Fin and Tech, innovation, and strategy when they are working in multicultural surroundings with public and private capital providers, governments, and supranational institutions could be our competitors.
Given that the investment process has plenty of nuances and foundations, we believe that our commitment to innovations and farming longstanding relationships with stakeholders allow us to stay in the game in the middle and long-run perspective.
Tell us a customer success story of yours.
Michael Prazian: At the time of war, all our thoughts boil down to the future resurrection of Ukraine. Hopefully, this story will be of success, even though we don’t know when the war has to stop. With partners, we are eager to see the revival of Ukraine, its reconstruction, rebuilding, and future victory. Here is our vision; the core point is a happy equilibrium between state regulation and entrepreneurial spirit. Willy-nilly, the state will raise its role. We described red flags for the ‘no corruption’ and in a way to unlock competitions,q multichannel delivery, human activity, and incentives for people entrepreneurship:
Now we see the unwavering solidarity of the world in supporting Ukraine. Maintaining the government’s functions should not lead to exceeded expectations or wishful thinking regarding fundraising and its administration.
Your final thoughts?
Michael Prazian: Have a dream, but stay on the Earth. We are looking forward to hard years, even decades, rebuilding Ukraine. The process and results count, and it has to be a happy story of success. #StandWithUkraine