Noor Veenhoven, co-founder and COO of Project Cece tells us how they curate all brands and shops so they can easily browse sustainable clothing.
First of all, how are you and your family doing?
Noor Veenhoven: They are all doing great, thank you. Some of them have had COVID, but everyone fully recovered, thankfully.
Tell us about you, your career, and how you founded Project Cece.
Noor Veenhoven: We started Project Cece as a small project when we were still studying. I studied Physics and Astrophysics at the University of Amsterdam together with Marcella (co-founder) and Melissa (her sister and other co-founders), studying Economics and Finance at the University of Amsterdam. After finishing my studies, I worked as a technical trainee at Alliander. After a year, we decided to go all-in on Project Cece, and I quit my job to go full-time into Project Cece.
How does your company market its product/services online?
Noor Veenhoven: We mainly focus on SEO, SEA, and a bit of social media marketing, mainly on Instagram.
How the coronavirus pandemic affects your business, and how did you get through it?
Noor Veenhoven: It had big ups and downs. Many of the brands and shops we work with have gone out of business because of either supply chain issues or not having the buffers to survive the lockdowns. On the other hand, there was a big growth in online sales, which definitely was good for us. However, some previously very popular products were suddenly very hard to sell, such as jeans (everybody only wearing joggers at home). And when lockdowns lifted, we saw a big drop in sales again because people wanted to go outside to shop.
What specific tools, software, and management skills are you using to manage your online marketing?
Noor Veenhoven: We always invest a lot in SEO. For that, we use standard tools such as Ahrefs, Google trends, etc. For SEA, we use Adwords, and for social media scheduling, we use Buffer, Preview, Tailwind, and the Creator Studio of Facebook. Also, a huge winner is Canva.
Who are your competitors? And how do you plan to stay in the game?
Noor Veenhoven: For our marketplace, Renoon, Staiy, Shoplikeyougiveadamn, and quite a few more. But we are going more into the sustainable product data provider direction, so we are not really planning to fully compete with them anymore in the future.
Your final thoughts?
Noor Veenhoven: We are going through some big changes in Project Cece, and we are very excited about the future.