Petr Shchekochikhin of Insolvo tells us how he started his freelancing platform to help freelancers who majority are from developing regions.
First of all, how are you and your family doing?
Petr Shchekochikhin: We’re doing fine. When the pandemic hit, the lockdown pushed us to move to the countryside. We enjoyed ourselves there and, as a result, once the lockdown ended, we did not want to return to the city. Our house is not so big, but the kids seem to enjoy it. Online delivery has evolved significantly during the pandemic, making it extremely handy. I used to have to do family shopping, but now my wife orders everything online. This is fantastic!
Tell us about you, your career, and how you founded Insolvo.
Petr Shchekochikhin: My partner and I started our business together.
We believe that many people do nothing but sit in front of their computers. Thus we assumed that we might bring simple tasks to their desktops, allowing people to actually earn money online and let them help others become more efficient. It’s also important to remember that our service has a social purpose. The majority of our freelancers are from developing regions, and many of them are unable to work full-time or find an offline job.
How does Insolvo market its product/services online?
Petr Shchekochikhin: We believe that product quality is the best promotion. Word of mouth works well if the product actually helps. We are currently buying some contextual advertising, although we think this is a temporary need.
In addition, we manage our social media accounts and develop our affiliate program. As a result, our users can bring referrals and earn good money.
How the coronavirus pandemic affects your business, and how did you get through it?
Petr Shchekochikhin: Many people started looking for work on freelancing websites. There was a massive rise of new users at the very beginning of the lockdown. However, most of them ended up not staying on our platform. The real story behind the pandemic is that people now have more trust in remote collaboration. Ultimately, this should benefit the freelancing industry as well.
What specific tools, software, and management skills are you using to manage your online marketing?
Petr Shchekochikhin: We track the sources of where users come from. If Google Analytics cannot determine that source, we display a quick survey asking how they learned about us and offering a bonus if they respond.
Who are your competitors? And how do you plan to stay in the game?
Petr Shchekochikhin: We are looking at big players, including Fiverr, Upwork, and freelancers. We are sure that our product is better in many ways. Our artificial intelligence picks the best freelancers based on dozens of parameters. The response rate of our freelancers is also very high, which helps to settle tasks quickly.
Your final thoughts?
Petr Shchekochikhin: The pandemic has opened many people’s eyes to remote work and its efficiency.
You can hire freelancers or work from anywhere in the world to earn money from the comfort of your home. We want to help blur the boundaries between people even further, making them more efficient and giving them a chance to earn honest money.