Introduction
In the world of online gaming, operators seek robust, flexible, and innovative solutions to stay ahead. Enter Soft2Bet, a leading iGaming turnkey solutions provider delivering high-quality products and services for online gambling operators. With a focus on customization, compliance, and cutting-edge technology, Soft2Bet empowers operators to launch and manage successful online casinos and sportsbooks.
About Soft2Bet
Founded in 2016, Soft2Bet has swiftly ascended the iGaming ladder, establishing itself as a formidable player in the industry. Headquartered in Malta, the company boasts over 1,000 employees and holds more than 16 global licenses, including in Sweden, Denmark, Ireland, Greece, Romania, Italy, Ontario (Canada), and Mexico .
Soft2Bet’s commitment to innovation is evident in its proprietary Motivational Engineering Gaming Application (MEGA), a gamification platform designed to enhance player engagement and retention. This focus on player-centric solutions has propelled Soft2Bet to the forefront of the iGaming sector.
Key Features and Services
1. Turnkey Casino and Sportsbook Solutions
Soft2Bet offers comprehensive turnkey solutions for online casinos and sportsbooks. These platforms are fully customizable, allowing operators to tailor the user experience to their target markets. Features include:
- In-house CMS: A robust content management system enabling real-time updates, localization, and seamless integration of games and payment methods.
- Live Casino: Access to over 400 live casino tables, offering games like roulette, blackjack, and baccarat, streamed from professional studios .
- Sports Betting: Coverage of over 60 sports, with 600,000 pre-match events and 500,000 live events annually, plus 200,000 virtual sports events.
2. MEGA Gamification Platform
The MEGA platform is a standout feature, providing gamification tools that boost player engagement. Key components include:
- Bonus Shop: Players can exchange in-game currency for free spins and bets.
- Sport Collections: Unique item collections that offer prizes upon completion.
- Weekly Challenges: Goals designed to guide players through brand features.
- Tournaments: In-house competitions with real-time rankings.
3. Compliance and Security
Soft2Bet places a strong emphasis on regulatory compliance and security. The company holds licenses from reputable authorities, including the Malta Gaming Authority and the Hellenic Gaming Commission. Its platforms are certified for ISO 27001:2013 and PCI DSS V 3.2.1, ensuring data protection and security .
4. Payment and Customer Support
With over 220 payment methods integrated, Soft2Bet ensures seamless transactions for players worldwide. Additionally, the company offers robust customer support, KYC, and risk management services, providing operators with comprehensive tools to manage their platforms effectively.
Global Expansion and Market Presence
Soft2Bet’s strategic expansion has seen it enter various regulated markets, including:
- Europe: Licenses in Sweden, Denmark, Ireland, Greece, Romania, and Italy.
- North America: Licensed in Ontario, Canada, with plans to launch in New Jersey, USA, through a partnership with Caesars Entertainment .
- Latin America: Operations in Mexico, with further expansion plans in the region.
Award-Winning Excellence
Soft2Bet’s innovative approach has garnered industry recognition:
- Global Gaming Awards EMEA 2025: Platform Provider of the Year, Product Launch of the Year (MEGA), and Executive of the Year (Uri Poliavich) .
- SBC Awards 2024: Innovation in Mobile, Innovation in Casino Entertainment, and Leader of the Year (Uri Poliavich) .
- EGR Nordics Awards 2024: In-House Innovation of the Year .
Leadership and Vision
At the helm of Soft2Bet is founder and CEO Uri Poliavich, a visionary leader with a background in law and business development. Under his guidance, Soft2Bet has evolved from a B2C operator to a global B2B powerhouse. Poliavich’s commitment to innovation and philanthropy, including the establishment of the Yael Foundation, underscores his holistic approach to business
Notable Brands Under Soft2Bet
Soft2Bet operates several successful iGaming brands, each tailored to specific markets:
- CampoBet: A leading sportsbook and casino platform in Scandinavia, known for its user-friendly interface and extensive sports coverage .
- Betinia: Offers unique gamification features, including city-building elements and weekly challenges.
- YoYoCasino: Established in 2017, it provides a broad array of games in a minimalist design.
- Don.ro: A Romanian brand inspired by classic mafia movies, offering a unique gaming atmosphere.
- Quick Casino: Tailored for Swedish users, featuring gamification elements like legendary rally car collections .
Conclusion
Soft2Bet stands as a beacon of innovation in the iGaming industry, offering comprehensive, customizable, and compliant solutions for online casino and sportsbook operators. With a strong leadership team, a suite of successful brands, and a commitment to enhancing player engagement through gamification, Soft2Bet is poised for continued growth and success in the global market.
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