Our world changes very fast. There is something new every second. One moment, TikTok videos catch people’s attention. The next moment, you see AI chatbots, and there is already something new preparing. As you can see, marketing changes very fast, but in all that hurry we should not forget about traditional methods. Those simple and old methods are the ones that people usually ignore but they can bring the most success. What are we thinking of here? Your mailing list. Yes, good old emails.
Emails usually don’t sound as spectacular as other marketing tricks, but the truth is much different. Nothing, but nothing can beat a perfect mailing list. Here is why a well-built mailing list is your most valuable marketing asset.
You Will Get the Trust of Your Customers
Trust is the foundation of every relationship. This is also true in business. You can’t be successful if your customers don’t trust you. When someone signs up for your mailing list it is like they are waving with their hand and telling you “Hey hey, I am really interested in what you have to offer!”. Since they are interested in your business, you need to constantly show up with important content, tips, and offers and improve your relationship. This is where high-quality direct mail lists come to the scene. These lists are not just lists with tons of email addresses – they are lists with the RIGHT email addresses. They are lists of people who really want to hear what you have to say. They are not people who just accidentally clicked on some button or random names found on the internet. Every email you send to these people is an opportunity to increase their trust and deepen your connection. These people will become your loyal customers (if they are not yet) and even friends. We live in a world where you can’t trust anyone so this is a big thing.
Mails Can Be Personal
Mails can be very personal. They are not like social media posts. They are not generical and made for everyone. Each email can be written or designed specially for a certain person. For example, you can make a few sub-lists according to people’s interests or purchase history. Then, you can send messages that are designed specifically for that type of list. How does this look in real life? Let’s imagine that you have an online bookshop. If there is a customer who has not bought any book for a while, you can send them a special discount code. You can also recommend them some new books that are similar to what they have bought before from you. These personal mails are very important. Your customers will feel special and heard, and most likely will then buy something. Think of email as a relaxed one-on-one conversation with each person from your list. This thing is something that social media tips can never achieve.
Mailing List Is Not Expensive But Brings High ROI
Now comes the part which many of us don’t like – numbers. You know that marketing can be very expensive (if you want to have good marketing). Paying ads, influencers, and so many campaigns can empty your budget more quickly than you can imagine. But mailing list? It is one of the least expensive tools you can think of. Once you have it ready, sending emails costs nothing when you compare it to other marketing methods. Not only that, here comes the best part: mailing list brings very high ROI. Not only very high, insane ROI! As per statistics, for every dollar you spend on email marketing, you can expect a return of 36. We don’t know about you, but we would not take this chance for granted. Plus, you don’t have to worry if someone will change the algorithm or platform rules. You are the owner of your list. You can contact your people whenever you want without any fees. You have a direct line of communication with your customers without any middleman.
Marketing Tool That Lasts for a Long Time
Many people don’t understand that a mailing list is a tool that will last for a long time. It is not just a hashtag or a viral post that fades after five days. Your mailing list just grows and gets stronger over time. Every new subscriber adds different value and the relationship you build with them can last for many years. Just imagine this: you have 5000 subscribers today and you just keep getting new ones. In just a year or two, you can have even 50000 people who want to hear what you have to say. Isn’t that a very powerful thing? And the best part is something that we already mentioned. You are the owner of this tool! There is no algorithm, no platforms. Even if social media platforms change or even disappear, your mailing list is still there. It is still ready to help you talk with your subscribers.
People Will Perform Certain Action
We have a different focus when we read our emails. It’s not the same as when we are scrolling through social media. We are more focused on emails and that is why the mailing list is very effective. People will 99% perform certain actions. They will click on a link, buy something, or sign up for a conference you are organizing. On the opposite side, can you remember the last time you saw a post on Instagram and immediately went to buy something? This happens very rarely. However, when you get an email with an interesting subject and body, you will probably take the next step.
Don’t take the mailing list for granted. It has a lot of benefits. We know that it takes a while to build a strong and quality list but what you will get is worth it. If you have not been paying enough attention to this topic, now is the right time to start. Don’t just focus on creating a perfect list, you can also start thinking about which type of content you want to send. Remember that you need this type of distinction to be heard in this world full of noise.
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