Álvaro Echeverría, CEO and founder at SimpliRoute tells us how they help businesses improve their deliveries in a simple and smart way.
First of all, how are you and your family doing?
Álvaro Echeverría: It has definitely been a challenging time where the first worries that I have had are for the well-being of my family and friends. These last few months have not been easy. They have shown that we have few certainties and a high vulnerability as human beings, but confinement gives you more time to reflect and think about what things we can do to help generate a more empathetic world and contribute to the environment.
Tell us about you, your career, and how you founded SimpliRoute.
Álvaro Echeverría: I am a technology advocate, and part of myself has always been prone to bringing technology and its different benefits to every corner of society. That’s mainly the reason behind studying industrial engineering and further obtaining a master’s degree in science, so I could build the technology behind the improvement that could benefit millions of people but cost just a fraction of the original costs.
In the last months of my master’s thesis, I designed what would grow to become the very first model of technological solution for the firefighters in Santiago, Chile. That program came to reduce up to 40% of the time spent driving by firefighters to reach the different emergency scenarios. It was also the place where I got to know Eyal Shats, who, at that moment, was working in another startup, my future partner in business and co-founder of SimpliRoute.
How does SimpliRoute market its product/services online?
Álvaro Echeverría: Our company, being a SaaS software that can be used in different locations around the world, can reach its potential customers through digital channels simply and efficiently.
Our business model has evolved in these changing times, acquiring a more customer-centered vision in line with the defiant times that online commerce has been established. Accordingly, communication with our clients is very fluent in virtual platforms such as Intercom, Slack, and WhatsApp, among others. We use these platforms to provide support and generate valued standards in their operations.
How the coronavirus pandemic affects your business, and how did you get through it?
Álvaro Echeverría: It has definitely changed the way we make business decisions. We have to be prepared to aid and change fluctuating scenarios of our clients, being able to adjust and cooperate in order to keep our partners operative. Gladly we secured part of our project by lifting a series A investing round last year, which helped us with our growth and international expansion.
In Latin-American, the digital and e-commerce sales skyrocketed, which brought high demand and pressure on the last mile companies. This, in return, helped us by receiving those companies in search of improvement, making us grow from 250 to over 1000 clients in one year.
What specific tools, software, and management skills are you using to manage your online marketing?
Álvaro Echeverría: Our business model has evolved in these changing times, acquiring a more customer-centered vision in line with the defiant times that online commerce has established. Accordingly, communication with our clients is very fluent in virtual platforms such as Intercom, Slack, and WhatsApp, among others. We use these platforms to offer support and generate valued standards in their operations.
Who are your competitors? And how do you plan to stay in the game?
Álvaro Echeverría: We have various competitors according to the different functionalities that our software has.
We’re planning to be in the avant-garde logistics and technological market to stay in the game. We will follow our vision of keeping the customer at the center of our operations to accomplish that objective. Besides, we are working every day to optimize our service and consequently generate an impact on our final client.
Your final thoughts.
Álvaro Echeverría: Using technology nowadays doesn’t necessarily translate into innovation. By using technology to solve a problem in a new way that hasn’t been solved, you make sure that innovation is part of your core business model. Innovation stands for me in the shape of equal access for everyone. In my line of business, putting Artificial Intelligence algorithms and Machine Learning software within reach of the small, medium, and big companies, all of them using the same technology, is innovative.
In SimpliRoute, we help everyone that needs to program a route and deliver products to different clients. With our software, we help by optimizing up to 30% of the total logistics costs involved with the deliveries, up to 80% of the time people spend planning the routes, and even a 10% reduction in the fleet needed to make those deliveries. In a business, our algorithms not only save money but time spent making decisions, time that can’t be bought back.