Brian Meiggs tells us about MeiggsMedia, a digital media company that owns and operates a portfolio of brands and websites.
Tell us about you, your career, and how you founded MeiggsMedia.
Brian Meiggs: At first, I started an online blog about my personal experience with paying off student loan debt through side hustles and finding new sources of income.
My first website was called My Millennial Guide, which I started 7 years ago, and I still run it to this day. It wasn’t generating much traffic or revenue initially, but I was passionate about the content and helping others in my situation.
Eventually, I started experimenting with other types of content. I found that I could reach a wider audience by creating actionable tips, how-tos, and case studies around topics like personal finance, entrepreneurship, and investing topics.
I grew this website, and it was featured in popular authority publications like Discover, Yahoo Finance, Business Insider, and more.
Eventually, I started other websites in different niches like real estate, the gig economy, banking, travel hacking, and more.
And that’s how I became a digital media company!
I created a company called MeiggsMedia LLC. Our business model is to create and build dozens of websites that we grow and make profitable.
If you’re passionate about a topic and want to reach a wide audience, I recommend starting a website too! It’s a great way to make money and have complete control over your work.
Do you have small habits that made a meaningful impact on your life and business?
Brian Meiggs: Yes, I have a few small habits that have made a meaningful impact on my life and business. One habit that has helped me a lot is setting aside time each day to focus on my personal development. This has allowed me to stay motivated and focused on my goals. Whether it is playing chess, listening to a new podcast, or learning new skills, I make sure to set aside time each day to improve myself.
Another habit that has helped me is making sure to exercise regularly. Exercise not only helps me stay physically healthy, but it also helps me stay mentally sharp and focused. I recently picked up running over the COVID lockdowns, and it has made a world of difference in my energy levels and overall mood. I just ran my first half marathon last month, and I feel very empowered!
Additionally, I make it a point to connect with other entrepreneurs and business leaders on a regular basis online, in person, and at business conventions. I went to Dubai this year for a convention called Affiliate World, and it was such great networking and an experience.
This has helped me to stay abreast of industry trends and learn from the successes of others. Finally, I always make sure to take time for myself each day to relax and rejuvenate. This helps me to avoid burnout and maintain a healthy work-life balance.
How does MeiggsMedia market its products/services online?
Brian Meiggs: We have a portfolio of websites, mostly in the finance space, that offers content and resources to help people make informed decisions about their money.
We use these brands to share helpful content and connect with our audience. Most of our traffic is through search engines, social media, and referrals from other websites.
We also use email marketing and paid advertising to reach new audiences and promote our content.
How are you funding your growth?
Brian Meiggs: I own 100% of MeiggsMedia LLC. However, we have had a few offers from private equity firms and venture capitalists over the years to buy our portfolio of websites.
To date, we have not taken any outside investment and have funded our growth through revenue generated from our websites.
Who are your competitors? And how do you plan to stay in the game?
Brian Meiggs: There are so many competitors in every niche, but the key is to focus on creating the best content and resources for your audience.
We will stay in the game as long as we continue to create helpful, actionable content that solves our audience’s problems.
Your final thoughts?
Brian Meiggs: I believe that anyone can be a successful entrepreneur if they have the right mindset and are willing to put in the hard work.
If you’re passionate about a topic and want to reach a wide audience, I recommend starting a website too! It’s a great way to make money and have complete control over your work and life.
Thank you for the opportunity to share my story.