Daria Dubinina of Crassula tells us about their White Label solutions that allow businesses to build PSP, Banking, and FX products.
First of all, how are you and your family doing?
Daria Dubinina: These times in the world are not the easiest we have experienced. But we are very used to enjoying everything that everyday life offers us – meeting friends, going out, visiting family abroad.
Tell us about you, your career, and how you founded Crassula.
Daria Dubinina: I am a FinTech entrepreneur and CEO of Crassula. I have dedicated over 10 years to mastering payments, e-commerce, and business development. As a strategist and entrepreneur, I have also led major partnership deals with Fortune 500 companies. My expertise and specialization lie in payments, strategic management, international business development, financial technologies, and international regulations.
How does Crassula market its product/services online?
Daria Dubinina: Crassula is innovating by providing White Label cloud banking products to businesses of any size and shape. Businesses actively adopt banking-as-a-service or banking-as-a-platform concepts as they start integrating banking services into their offerings. The beauty of Crassula software is that it can be implemented by any type of business, just as well as financial institutions. We innovate together with our customers. Our client base is unique – clients come from different sectors, and each of them brings great and sometimes challenging ideas, so we help them bring the ideas to life. We believe a robust digital foundation nurtures a sustainable platform.
How the coronavirus pandemic affects your business, and how did you get through it?
Daria Dubinina: One of the rapid changes was the shift towards cashless and cleaner payments. As our product is fully digital and the team has been working remotely from day one, it wasn’t too challenging to continue growing even during COVID-19 times.
What specific tools, software, and management skills are you using to manage your online marketing?
Daria Dubinina: While the global pandemic continues, businesses predict that the trend will continue even after returning to “normal” life. Thanks to telecom services such as Zoom, we can communicate with our existing and potential clients worldwide. We emphasize clear and concise communication within the company, sharing all the company’s ideas and vision on a daily-weekly-monthly basis, sharing ups and downs to keep everyone up to date.
Who are your competitors? And how do you plan to stay in the game?
Daria Dubinina: Our competitors are companies offering digital banking software. However, we provide our product with some USPs our competitors do not have. Crassula is an ecosystem where users can build their own banking products. First of all, it provides back-end solutions and front-end Web and mobile app interfaces, fully branded to the client. Additionally, Crassula has over 40 different integrations that clients can choose from to make their product one-of-a-kind. We have developed crypto banking and exchange software within the Crassula platform, considering the increased demand for cryptocurrencies. Finally, we can set up the whole system within 10 business days. In that way, Crassula offers its clients significant benefits, including improved time to market and time to value.
Your final thoughts?
Daria Dubinina: In the future, we’ll see more adoption of FinTech in the other industries, and more companies would like to build their own banking products, payment solutions, loyalty programs, wallets, and more. That’s why automation, scalability, and ecosystem openness are important points for Crassula development.
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