How Life Coach Code Used Marketing to Become the Leading Coaching Platform on the Planet

Dejan Davcevski Life Coach Code

Dejan Davcevski, CEO and Founder of Life Coach Code, tells us about its coaching platform.

First of all, how are you and your family doing? 

Dejan Davcevski: We are doing great, thank you for asking. 

Tell us about you, your career, and how you founded the Life Coach Code.

Dejan Davcevski: I founded Life Coach Code over 10 years ago as a normal blog where I wrote articles for Health, Nutrition and Motivation. Later, as time and written words went by, I expanded into writing about more topics like Spirituality, Philosophy, Mindset, and Psychology. I was passionate about many diverse topics that were all somehow entangled together, so I just kept on writing. All of a sudden, Life Coach Code became a holistic blog that focused on all aspects.

However, I had this idea about the four fundamental pillars of a human being, The Spirit, The Mind, The Body, and The Heart, and I wanted to focus and organize the website toward these 4. After 2000 articles, the Life Coach Code is becoming one of the biggest original databases for coaching knowledge on the planet. We are now spreading information daily on how to improve each of these 4 pillars so you can grow into the best version of yourself. The problem was, however, that I was alone from the start. And one man can only do so many things. I can try to speak about all the topics, but that doesn’t make me an expert. And I wanted people to get on the Life Coach Code and be certain that the information they read is information based on experience and expertise and can actually make a difference in their life.

With over 2000 articles and 9 years of experience, we had a pretty big social media following of over 10 million followers. I had the marketing experience, but not the coaching experience. So last year, I did what I had to do. I started inviting professional coaches from all around the world, experts, and experienced therapists, who I believe deserve more recognition, to join the Life Coach Code and become official authors. To share their expertise on the platform. To fit their piece of the puzzle. Like this, I was sure that what people read in each of the 4 main categories is in-depth knowledge based on real experience and research, not some watered-down content written by a content writer. Right now, we have over 100 coaches that submitted their interviews and a dozen that are still writing each month. But the plan for Life Coach Code to become one of the best coaching platforms on the planet is just beginning.

How does Life Coach Code market its product/services online? 

Dejan Davcevski: All our content is free. We have an exclusive subscription where people can get access to programs and courses. Our main marketing is through content, word of mouth, and social media.

How the coronavirus pandemic affects your business, and how did you get through it?

Dejan Davcevski: Our business was not affected much because of the pandemic. In fact, we noticed even more eyes online and more interest in online coaching, especially in anxiety and fear coaching. So we focused on finding coaches that can aid people with that. When the war in Ukraine started, we created an ongoing article where we added coaches that are willing to offer FREE psychological aid to refugees and anyone affected by the war. It’s called Coaches for Ukraine, and we update it daily as more and more coaches show interest in helping. However, we still need help to spread the word about this to as many people affected as we can.

What specific tools, software, and management skills are you using to manage your online marketing?

Dejan Davcevski: The main tools are Email, Facebook, and LinkedIn, and we mostly do outreach and paid promotions.

Who are your competitors? And how do you plan to stay in the game?

Dejan Davcevski: Most competitors in this type of business are positive competitors, meaning, when they progress, you also progress, and when you progress, you pull them up too. Each innovation helps everyone in the coaching world because, just like in medicine, when a new technique, skill, or way of operating is developed, each professional aims to master it so it can help people more effectively. Because we work with many top coaches from all around the world, and we are adding more and more every day, we stay at the frontlines of this industry with the latest updates.

Your final thoughts?

Dejan Davcevski: Psychology is still a baby, and coaching is just an infant. As the world moves closer to new technological advancements, human beings will crave someone to help them make sense of the world, who they are, and what they are doing here. And we are here to make sure each person finds exactly the right coach for them and their specific needs.

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