Igbo Clifford Chimaizuobi tells us about Infomation Guide Africa, a leading media consultant/PR expert with over 5 years of experience in the media industry.
First of all, how are you and your family doing?
Igbo Clifford Chimaizuobi: We are doing really great, and I appreciate hearing from you.
Tell us about you, your career, and how you founded Infomation Guide Africa.
Igbo Clifford Chimaizuobi: Well, I launched the company Infomation, Guide Africa, with my twin brother, Igbo Stanford Onyemaizuchi, in 2017. We were freelance writers prior to that and have worked with several foreign and local brands.
Nigerians by nationality, sometimes we had to disguise as foreigners to get jobs as most of our clients preferred native English speakers, while we could deliver just as fine as they do.
We started as a multi-niche blog, and currently, we have grown to become a media company/ PR agency under the Julob Media Consultancy. I think the media industry is a grossly under-tapped one.
How does Infomation Guide Africa market its product/services online?
Igbo Clifford Chimaizuobi: We market our services and products entirely online via paid ads, social media posts, and search engines.
As a network of blogs, penetrating any market is no longer a huge task for us, and we just have to do what it takes to get what we need.
In other cases, we budget on ads, especially when trying to target a particular audience in a limited time.
How the coronavirus pandemic affects your business, and how did you get through it?
Igbo Clifford Chimaizuobi: Honestly, the coronavirus pandemic affected us positively, and we saw a 200% increase in traffic at that point. I think we should be grateful for the fact that people were at home, and so had the whole time to use their mobile devices and the internet.
There was also an increase in advert requests because the marketers were trying to penetrate the audience who were in the house.
Generally, our business saw an increase in users, and we are grateful at least for the growth.
What specific tools, software, and management skills are you using to manage your online marketing?
Igbo Clifford Chimaizuobi: On the tools, we use things like Google Trends, Ahrefs, Alexa, and Semrush. They help us research keywords, find out what is trending, and spy on competitors so we can benefit from their audience.
Most times, I prefer to pay for articles, and even though it can be more expensive, it is better than having in-house writers and content creators.
Who are your competitors? And how do you plan to stay in the game?
Igbo Clifford Chimaizuobi: My competitors are other blogs in my niche, and honestly, I don’t think I should struggle to stay in the game. I am a fan of speed, and when you publish early enough, you can easily tap from the crowd.
If you can make it to the first five on the search engine first page results, you sure will be able to benefit from the traffic, so who even has the time to bother?
Your final thoughts?
Igbo Clifford Chimaizuobi: Consistency is the key when it comes to blogging and any other businesses, and the search engines will push you to the top if you are always satisfying the audience. Keep doing your best, and you will become the best with time.