Jakob Ashtar on AUDIOALGORITHMS.COM, Atlanta-based DSP Software Company 


Jakob Ashtar tells us how AUDIOALGORITHMS.COM Specializes in Signal Processing, Telephony, Audio, Video, and VoIP Communication Software.

Tell us about you, your career, and how you founded AUDIOALGORITHMS.COM.

Jakob Ashtar: I founded AUDIOALGORITHMS.COM in 2010 to service companies in the U.S., Asia, Europe, and the Middle East. Our core expertise is in designing and implementing signal processing algorithms. Typically our work revolves around audio and video signal processing, sometimes biomedical signal processing. We have a lot of experience with VoIP and real-time communication applications. Our team spans deep and wide. We cover the most popular technologies and platforms from the web, desktop, and mobile to embedded platforms. I can say with 99% confidence that we can deliver almost anything as long as it’s technically possible. We have delivered software to companies like Bose, PolyCom, Panasonic, BlueJeans Network, Walmart, and Home Depot. We have also delivered highly advanced biomedical DSP algorithms to projects in the U.S. Navy and clients who participated in Qualcomm’s XPRIZE competition. We have worked with research institutions like UCSF.

Do you have small habits that made a meaningful impact on your life and business?

Jakob Ashtar: Not really. I just have an eye for spotting good business opportunities, and I work hard to reach my goals.

How does AUDIOALGORITHMS.COM market its product/services online?

Jakob Ashtar: We don’t really do much other than producing video content and being present on social media. Customers call us. We don’t call them. I guess we have a good reputation.

What specific tools, software, and management skills are you using to manage your online marketing?

Jakob Ashtar: For video production, we use several tools, one of which is Adobe After Effects.

What is your hiring policy/process, and how do you retain your employees?

Jakob Ashtar: We have a highly vetted network of software engineers and specialists that we use as a trusted engineering team on our projects. Our management style is no-nonse with one clear goal: to deliver high-quality, well-documented code to the customer on time and on or below budget. That is how we have operated with success for the past 12 years, and our customers enjoy working with us for those reasons.

How are you funding your growth?

Jakob Ashtar: Our growth is funded from our bottom line.

Who are your competitors? And how do you plan to stay in the game?

Jakob Ashtar: We have plenty of competitors. The thing that makes us stand out is our ability to deliver on time and within budget. I have only hired top engineers and kept my company small so that quality doesn’t evaporate. I know from personal experience how big companies operate and I am intentionally avoiding going down that path of sacrificing quality for growth. I’m comfortable with the way things operate now, and so are my customers. At the end of the day, the only thing that matters is how happy your customers are.

Tell us a customer success story of yours.

Jakob Ashtar: We helped one of the largest national retailers deploy a serverless, real-time communication solution in more than 3000 stores across the U.S.

Your final thoughts?

Jakob Ashtar: If you have an idea, a problem, or you are currently working on a project where you need help, we will be happy to have a discussion about it. We engage in projects which have a budget of at least 20000 USD.

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Kokou Adzo


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