Jay N Prasad tells us how Houseyog helps clients work with its team of finest architects and interior designers to design their dream home online.
First of all, how are you and your family doing?
Jay N Prasad: My team is safe and living well. Thanks for asking!!
Hope you and your family are safe as well!!
Tell us about you, your career, and how you founded Houseyog.
Jay N Prasad: I have been in the industry for a long time. I started my career as an application software developer. Over a period, with the growth of the internet, I started coding websites and switched to web development using LAMP and other technologies. Further, I started my own web consultancy business and it was then when I met a client who was into construction and real estate.
During a casual conversation, he was talking about the issues he is facing on day to day operation of construction and building a house.
Constructing a house is a long and overwhelming process as it involves multiple stakeholders. Besides, bringing it all together on your own can be a real challenge, especially after the recent pandemic. Making it all come together was the real challenge and that’s when the idea of Houseyog came.
At houseyog – we help design beautiful homes and spaces. We offer end-to-end architectural and interior designing services and also help you find the best resources to complete your projects on time and without escalating the cost and completion time.
From highly experienced architects to design beautiful house plans and 3D exterior and interior designs, to finding project management experts, and technicians like painters, electricians, waterproofing and flooring technicians, we help you find all these resources you may need to design and build your house on a budget and on time.
How does Houseyog market its product/services online?
Jay N Prasad: Currently, we are using social media and Google AdWords campaigns to generate leads and prospects for architectural, construction, and interior designing services. As we have noticed that the cost of advertising on Google has increased sharply after Covid, we are putting in more efforts towards content creation and sharing it on various social and digital channels.
How the coronavirus pandemic affects your business and how did you get through it?
Jay N Prasad: There is no doubt that the pandemic has affected nearly every business, especially in the consumer segment. Our end customers are those who are planning to build and design their homes, and that is normally a costly affair. So many of our customers who were to start the project have postponed it for a few months or a quarter. We were affected, but we are coping well now.
What specific tools, software, and management skills are you using to manage your online marketing?
Jay N Prasad: We are using a mix of tools and technologies like
Yoast – for SEO on our in house blog posts
Ahref – for keywords research
Semrush – for site/keywords audit
Buzzsumo – for competition analysis
Who are your competitors? And how do you plan to stay in the game?
Jay N Prasad: Many ventures are trying to solve similar issues, so I would leave it at that. The way we want to stay in the game is to stick to the vision, keep our heads down, build, and ship. Maybe slow, but guaranteed to succeed.
Your final thoughts?
Jay N Prasad: Thanks for giving me the opportunity to share my thoughts and talk about houseyog.com