Indian News Startup ED Times’s Co-Founder Juhi Garg Talks to Us about Surviving Amidst an Ocean of Online News and Content

Juhi Garg of ED Times tells us about its online media business and marketing strategy.

Do you have small habits that made a meaningful impact on your life and business?

Juhi Garg: I feel being disciplined and systemized about my work has helped me bring method to the madness one experiences in a startup journey. An everyday to-do list is the most important piece of paper on my desk. 

How does your company market its product/services online? 

Juhi Garg: We are an online news media startup, so for us, everything is digital. If we are understood as a credible, verified source of information, we don’t need to market. Trust is our biggest marketing. 

What specific tools, software, and management skills are you using to manage your online marketing?

Juhi Garg: We mostly hire social media agencies who do the rest of the work. 

What is your hiring policy/process, and how do you retain your employees?

Juhi Garg: We have been lucky enough to receive applications regularly, out of which we select and hire. They are mostly friends and acquaintances of past employees. For retention, we understand that if a writer is given their space and freedom to be creative, is made to experience ownership over the place they work, is given a democratic voice, and the culture of the workplace is made to be happy and helpful, every employee would like to stay longer. 

How are you funding your growth?

Juhi Garg: Our revenues sustain our growth plans. We consciously avoid raising money from outside since we don’t want pressure on our editorial policies and ethics. 

Who are your competitors? And how do you plan to stay in the game?

Juhi Garg: All news media startups in India, especially the ones focused on youth. Doing good stories, providing value to our readers, and enabling change in reading habits of Indian young adults with the kind of work we do is our mantra for staying relevant. 

Tell us a customer success story of yours.

Juhi Garg: We have never gone down the funding route. So for us, the Google News Labs funding this year was a big win and validation, being a startup. Then again, being blog partners for one of India’s biggest production house/studios’ movies was a stamp of approval, especially when one is surrounded by so many legacy media houses which are much bigger than you. 

Your final thoughts?

Juhi Garg: Keep your head down and keep working. The world will notice you one day.

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