KAptAin Kush (Lawrence Godwin Kingsley) of TheCityCeleb Magazine tells us about promoting content online.
First of all, how are you and your family doing?
KAptAin Kush: We are doing good. Both mentally and health-wise. I am also happy to be alive, as it’s another opportunity for me to do great work.
Tell us about you, your career, and how you founded TheCityCeleb Magazine.
KAptAin Kush: I like to call myself a multi-potentiality because I have managed to pursue different interests and succeed at them. However, my main focus is the entertainment business. I am a singer, songwriter, and record producer. I am also a media entrepreneur and serve as the Publisher and Editor-in-Chief of TheCityCeleb Magazine.
My journey into running an online magazine can be traced back to my love for writing. The desire to pursue my writing passion made me set up a blog called trendbaze.com. But after some months, the hosting company took the site down due to some issues.
This development saddened me, but I didn’t give up. I decided to go bigger this time around and launched my magazine in February 2020. I employed my first staff a few weeks later, and since then, I have been riding this wave of media entrepreneurship.
How does TheCityCeleb Magazine market its product/services online?
KAptAin Kush: Although we offer services like promotions for artists and their works, consultancy, and music marketing, our core product is the content we dish out to our audience.
Also, our company’s architecture is designed to run online. What I mean is that our products are provided online. Our consumers do not need to interact with our products (content) physically. The same goes for our services because we provide them digitally to our clients.
Thus, we leverage social media marketing tactics like running ads, content marketing, and SEO to get our product in the faces of our target audience and force them to take action.
How the coronavirus pandemic affects your business, and how did you get through it?
KAptAin Kush: As I mentioned earlier, the company was founded at the start of the pandemic. And being an online company, we didn’t face the brunt of the lockdown compared to other businesses with physical offices.
Nevertheless, the early days (first three months) were a bit tough as people were more focused on the news as the number of victims and confirmed cases kept increasing. It took a while before we began to get traction on a website.
But this didn’t come easy as we had to re-strategize and meet our audience where they are – on social media.
What specific tools, software, and management skills are you using to manage your online marketing?
KAptAin Kush: The tools and software we use are not peculiar. They are the same thing other companies in this same business use.
We employ a community-based approach for our online marketing. And it first starts with the team. In my company, we don’t just see ourselves as a team but as a community. We are a tribe. Though we are from different backgrounds, we also share similarities that help us bond and go after milestones. This is why I am very intentional about the people I hire in my company.
We replicate this community mindset when marketing our product, and it has helped us record a high consumer retention rate.
Who are your competitors? And how do you plan to stay in the game?
KAptAin Kush: I would say that I am my biggest competitor. I constantly challenge myself to do more. I strive to be better daily. The goal is to grow and be better than I was yesterday. And when tomorrow comes, it should meet me as an improved human. This is my work philosophy, and it’s what I am banking on to help me achieve success in the industry.
Your final thoughts?
KAptAin Kush: I would like the readers to know that: if a journey is one mile, passion will only take you a quarter of a mile. You need consistency and perseverance to see you to the end. Also, you must invest in quality relationships because it would surely yield profitable returns for you in the end.
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