Kate Pawlicki Bourne of Pulp Lab tells us about their goal which is to help people feel vital, inspired, and plugged into the future with their part digital agency and part pop-culture Petri dish.
Tell us about you, your career, and how you founded Pulp Lab.
Kate Pawlicki Bourne: I was inspired to create Pulp Lab, my media + culture marketing company, by my family, who provided endless opportunities to appreciate music and the arts when growing up. After completing a B.A. in Art History, I began my career in Los Angeles in the publicity department at Geffen Records, followed by a move into technology during the first dot com boom at Microsoft.
Do you have small habits that made a meaningful impact on your life and business?
Kate Pawlicki Bourne: Spending time with friends and family, socializing and re-energizing myself in hot yoga, and being outdoors are what keep me going.
How does Pulp Lab market its product/services online?
Kate Pawlicki Bourne: We have many online platforms: Pulplab.com, ShopPulp.com, Garmentory.com/sale/boutiques/palm-springs/pulp-lab-shoppulp, and mymodernproperties.com.
What specific tools, software, and management skills are you using to manage your online marketing?
Kate Pawlicki Bourne: I rely on Teams for virtual work with clients, including Microsoft, as well as for managing our global team of tech, web dev, content creators, and e-commerce support experts.
What is your hiring policy/process, and how do you retain your employees?
Kate Pawlicki Bourne: Our motto is “Not an age but an attitude.” Beyond identifying “the next big thing,” we go deep into our niche to source the currents and mindsets that will have long-term resonance and meaning for our clients. We’re always looking for new talent, engaging stories, and in-depth features on relevant topics.
How are you funding your growth?
Kate Pawlicki Bourne: Our growth is self-funded and bootstrapping from Day 1.
Who are your competitors? And how do you plan to stay in the game?
Kate Pawlicki Bourne: We partner with other like-minded brands and companies rather than focusing on competition.
Tell us a customer success story of yours.
Kate Pawlicki Bourne: From our inception, Pulp Lab has been dedicated to decoding the trends and currents behind contemporary culture for our clients. This is why we’re here.
Your final thoughts?
Kate Pawlicki Bourne: Part concept store, part pop-culture Petri dish, our goal is to make you feel vital, inspired, and plugged into the future. We’re the place to discover new brands and to shop for experiences. We truly believe in the products (and people) that we promote, carefully curating a mix of up-and-coming brands, trends, and talent.