Kim Klaiman of SteadyOptions.com tells us about ultimate options trading strategies.
Tell us about you, your career, and how you founded SteadyOptions.com.
Kim Klaiman: I am a Software Engineer by training. I have been in Software Development for 20 years, but financial markets have always been my passion. I started actively investing in stocks and bonds in 2002. In 2011 I founded an options trading advisory service, SteadyOptions.com, to share my trading experience and philosophy and help people become better traders.
Do you have small habits that made a meaningful impact on your life and business?
Kim Klaiman: I’m trying to be honest and transparent and treat my customers with great respect. I set your performance goals in years, not months or weeks. Focus on following your trading plan, not its short-term results. Robust strategies are profitable in the long term time frame.
How does SteadyOptions.com market its product/services online?
Kim Klaiman: We don’t really do any marketing or advertising. Most members hear about us from friends or family, then read online reviews. We are ranked #1 out of hundreds of trading services.
What specific tools, software, and management skills are you using to manage your online marketing?
Kim Klaiman: No marketing, so no specific tools or software..
What is your hiring policy/process, and how do you retain your employees?
Kim Klaiman: We have a few traders who have been selected from the current members based on their trading skills and trading philosophy.
How are you funding your growth?
Kim Klaiman: The growth comes from growing our membership base.
Who are your competitors? And how do you plan to stay in the game?
Kim Klaiman: We have hundreds of competitors, but we are trying to differentiate ourselves by being completely transparent and honest about our performance and reporting it in the most straightforward way.
Tell us a customer success story of yours.
Kim Klaiman: We have hundreds of members who have been with us for years, in good times and bad (yes, any business has bad times. Luckily, our bad times are infrequent). I see this as a sign of great trust.
Your final thoughts?
Kim Klaiman: I’m very grateful for having a wonderful community of traders who are willing to share their knowledge and experience. I’m learning something new almost every day. Recently I was contacted by a previous member who canceled years ago and now wanted to share a trading strategy with me. This strategy has now become part of our model portfolio.