Kurt Shaeffer of Medical tourism tells us how they pick out the top specialist that Mexico has to offer.
Tell us about you, your career, and how you founded Medical tourism.
Kurt Shaeffer: Well, I graduated in marketing, and over the last 15 years, I have been working with companies to help them develop digital marketing campaigns and images. After that, I decided it was time to put my experience and knowledge to use and started Medical Tourism.
Do you have small habits that made a meaningful impact on your life and business?
Kurt Shaeffer: Yes, being a perfectionist, it’s hard to be content, so I like to have small 15-minute routines that slowly have turned into habits to help me get more work done and help me feel like I have accomplished more things from the workload of my day.
How does Medical tourism market its product/services online?
Kurt Shaeffer: Our website is our main source of traffic. We dedicate significant time and resources to optimizing our SEO, as well as targeting all social media and other digital platforms to give us additional exposure.
What specific tools, software, and management skills are you using to manage your online marketing?
Kurt Shaeffer: Well, to deal with the constant changes of the algorithms, in my experience, rather than tools and software, I have found that the best approach is to be as informed and updated as possible about digital marketing and the trends that are happening at any given moment. Also, communication with my team is key. Our internal communication channels are always open. We also have a daily 10-minute meeting just to talk as a team and make sure we are all I the same objective, which helps us to make well-informed decisions as the trends develop.
What is your hiring policy/process, and how do you retain your employees?
Kurt Shaeffer: During our recruitment process, we look for talent that can relate to the brand and has values similar to what the company is trying to achieve. In my experience, when you work with people that understand and appreciate the company and what it represents, it encourages teamwork towards the same goal. It makes the exchange of ideas and processes easier to achieve.
How are you funding your growth?
Kurt Shaeffer: The company has put a specific percentage of the income towards growth. So far, this has worked excellent for us, helping us continue growing without going into debt.
Who are your competitors? And how do you plan to stay in the game?
Kurt Shaeffer: To be honest, I don’t pay much attention to competitors. My focus is on our company and how we can improve every day. Our goal is to make our visitors’ experience as pleasant and well-informed as possible with quality and factual content.
Tell us a customer success story of yours.
Kurt Shaeffer: We have so many people using our services, some requiring affordable health care, others looking to have a procedure done with a minimal waiting period.
I remember a patient who needed open-heart surgery. He could undergo the procedure in his country, but it was too expensive, almost a quarter of a million dollars. Through our network, he was able to connect with the cardiologist in Monterrey and managed to get the same surgery done in a level 4 hospital, performed by a reliable team led by the renowned cardiologist, for only $50,000. Thankfully we have daily positive experiences of people needing surgery and searching for reliable options abroad coming across our website and getting the health care they need.
Your final thoughts?
Kurt Shaeffer: tourism is a good alternative for people who need affordable health care.
I personally believe that when your line of work is focused on helping people, and you as a person share the same values as the company, achieving these goals is easier. I appreciate companies like yours that take the time to inform and shed light on important subjects that can help people find resources like us to get the medical attention they seek.