Monish Shete of Elscint tells us about running a manufacturing company and online marketing.
Tell us about you, your career, and how you joined Elscint.
Monish Shete: My father, late Mr. Suhas Shete, founded this company in 1983. After completing my studies and working in a few companies, I joined Elscint in 1999.
Do you have small habits that made a meaningful impact on your life and business?
Monish Shete: Running a small manufacturing company requires consistency, patience, and a mindset to be there for the long haul. It’s like running a marathon rather than a 100 meter. Sprint. Being a regular marathoner, who does almost 150 km running every month, this is ingrained in me.
How does Elscint market its product/services online?
Monish Shete: Elscint is present in all channels, has its own YouTube channel, LinkedIn Page, etc. With 1000+ YouTube subscribers and 5000+ LinkedIn followers, its feeds get a good response.
What specific tools, software, and management skills are you using to manage your online marketing?
Monish Shete: Social media marketing, regular monthly newsletters, and weekly blogs, a practice that Elscint has been following for the last 17+ years and is showing fruits.
What is your hiring policy/process, and how do you retain your employees?
Monish Shete: Most employees come either through online job portals like Naukri.com or indeed.com. A few come through referrals too.
How are you funding your growth?
Monish Shete: Growth is presently being funded through internal accruals
Who are your competitors? And how do you plan to stay in the game?
Monish Shete: A few big companies like RNA and AFAG are our competitors in the world market. Elscint products have superior build quality with consistent performance at a price point that is lower than these competitors, which helps us to increase our market share.
Tell us a customer success story of yours.
Monish Shete: It’s always nice to get a positive customer testimonial, especially one from an overseas customer. Elscint exported a double outlet feeding system for springs to the USA in October 2014. Details about the same were mentioned in the January Elscint Ahead Newsletter. The President of the company, Alfonso Jaramillo, has written recently written to us –
“I am extremely happy with the performance of the Elscint feeding system. Elscint Automation has given us the ability to speed up our spring grinding system by 600%, and the process is now almost automatic, with the exception of placing a box of springs into the vibratory feeder. We applaud Monish for his persistent effort in finding a way to accomplish this. We are very enthusiastic about our new machine we will for sure do more business with Elscint Automation in the near future.”
You can watch the video of the equipment working in his factory.
He then ordered one more unit for feeding springs in four outlets. The wire diameter being small, these springs had a tendency to get entangled between themselves. However, Elscint designed the bowl in such a way that the entangled springs fell back into the bowl and got disentangled while falling down. Only single disentangled springs came out of the bowl. Additionally, four tubular gravity feeders chutes were provided to offer four separate outlets at the center distance required by the customer. At the end of the outlets, two separate Elscint pneumatic escapements (one for two outlets) were provided in order to release the springs one at a time. The customer was required to feed the same to his disc grinder. Separate sensors were provided for the customer to actuate the escapements to release one spring at a time per tube. The gravity chutes, too, had separate sensors in order to provide for “auto-switch off” once both the chutes were full. As there were four outlets, proper overflow was provided for each of these.
The complete system was mounted on a stand made of aluminum extruded sections, and a height adjustment of (+/-) 25 mm was given. A speed of 80 springs per minute per row was achieved. Presently the customer was manually feeding springs, and this automation certainly reduced his manpower and increased the speed of operation. The system was made to run on a 110 V / 60 Hz supply as it was air shipped to the customer in the USA. In fact, this was a repeat order. Elscint had supplied a bowl feeder for similar springs 4 years back to the same customer with 2 outlets. That time, Model 400 HD was used, and this time, the same was completed with Model 630. You can watch the video of this bowl feeder for feeding of Springs.
Your final thoughts.
Monish Shete: Elscint is presently exporting more than 30% to various countries. The number of countries it has exported to has now risen to 60. Its aim is to increase exports to 60% of its total turnover and flood the market with its high-performance Vibrator Drives, which are superior to other makes.
Website – www.elscintautomation.com