Naresh Chauhan of NCSofttech tells about digital marketing and how the health pandemic affected the company.
First of all, how are you and your family doing?
Naresh Chauhan: Thanks for asking. Everything is fine.
Tell us about you, your career, and how you founded NCSofttech.
Naresh Chauhan: I am Naresh Chauhan. I belong to a small village in Himachal Pradesh named “Ganali.” I have done my secondary education in my village and then the rest of my education in Delhi. I started my career as an SEO trainee in Oct ‘2010 and started my own business in 2019.
How does NCSofttech market its product/services online?
Naresh Chauhan: I have an entire team of digital marketing. My digital teams comprise with the following department:-
B. Social Media Marketing
D. Content Development
E. Website Development
F. Mobile App Development
H. Paid Marketing
Therefore, all the team has good experts in their own domain, and they promote “NCSofttech” and client business online. Thus, we got good business online.
How the coronavirus pandemic affects your business, and how did you get through it?
Naresh Chauhan: Yes coronavirus pandemic affected our business by almost 50%, but we didn’t pause any marketing activities. Instead of pausing, we have increased the promotion activities by double, so now we are in a good position.
What specific tools are you using for your online marketing?
Naresh Chauhan: We are using SEMRUSH, Ubersuggest, Keywords Planner, iWebcheck, ScreamingFrog, GTMetrix, Moz, ahref etc.
Who are your competitors? And how do you plan to stay in the game?
Naresh Chauhan: There are a lot of competitors in the market, so you can’t count. To stay in the game, we have a unique marketing strategy, and most importantly, we used to keep ourselves up to date according to the current trend, algorithm updates & upcoming updates.
Your final thoughts?
Naresh Chauhan: Nothing good comes in life or athletics unless a lot of hard work has preceded the effort.