Oleksandr Golovatyi, founder and CEO of Readlax, tells us how they help individuals improve their memory, read faster and increase using a training app.
Tell us about you, your career, and how you founded Readlax.
Oleksandr Golovatyi: I started working on the Chrome extension for Scribd (Reading platform) after finishing a speed reading course in 2018. My goal was to make the reading process easy and faster. Then I made integration Google Books and Kindle Cloud Reader. We decided to focus more on Brain Training in 2019 and started working on Brain Games, focusing on Speed Reading, Memory, and Focus training. We have three main products: Chrome and Edge Extension (Reader View), Brain Games, and 10-Fingers Typing (In progress, we plan to release it in June 2022).
Do you have small habits that made a meaningful impact on your life and business?
Oleksandr Golovatyi: I read a lot. As usual, I read 5-10 books per month. Reading is my passion. Also, I pay considerable attention to productivity and learn a lot about it.
Two skills that change my life: 10-fingers typing (blind typing) and speed reading
How does Readlax market its product/services online?
Oleksandr Golovatyi: We have a blog where we post articles about reading, brain productivity, time management, etc. We market our products through Google Play, Apple Store, Web, AppSumo, and social platforms: Facebook, Instagram, Telegram, and Twitter.
What specific tools, software, and management skills are you using to manage your online marketing?
Oleksandr Golovatyi: We use the later platform to create and manage posts on social networks. It’s pretty good. Also, we use MixMax and Mailchimp for email marketing.
We use Facebook, Google Analytics, Mixpanel, Amplitude, and AppsFlyer for web and mobile analytics and One Signal – for push notifications.
What is your hiring policy/process, and how do you retain your employees?
Oleksandr Golovatyi: We are a tiny startup, a team of 4 persons: me, 2 devs, and 1 UX/UI. All employees have high motivation. They are engaged in product development and have stock options.
How are you funding your growth?
Oleksandr Golovatyi: We got our first pay users this year and tried to reinvest in growth all our money. At this moment, we don’t have investments and use our own money for this startup.
Who are your competitors? And how do you plan to stay in the game?
Oleksandr Golovatyi: We have two main groups of competitors: speed reading apps and brain games apps. Our most significant advantage is that we are trying to build one platform for personal productivity and make a solution more complex. As usual, a person who wants to be more productive (to get special effective skills) uses 3-5 apps. We decide to integrate everything into one platform with a price of 50-70% cheaper — more features for less cost.
Tell us a customer success story of yours.
Oleksandr Golovatyi: The most common success story is that Readlax users improve their reading speed by 50% in 2 weeks of training without losing comprehension. The main problem is that people don’t trust speed reading and think it’s the same as skimming. It’s not true. Speed reading is NOT skimming. Skimming is a reading technique to get a general overview of the material. The main idea of skimming is skipping less critical text, for example, lengthy descriptions, samples, etc. The main idea of speed reading is word chunking using a wider visual span without losing comprehension.
Your final thoughts?
Oleksandr Golovatyi: Improve memory, read faster, and increase focus — with the Readlax brain training app. You can train any skill you want with brain training.