Raphael Guldimann, CEO of onlineKarma tells us how the employees have been implementing profitable solutions for the diverse needs of their customers.
First of all, how are you and your family doing?
Raphael Guldimann: Thank you for asking. We are healthy so far and are deeply grateful for that. I hope you and your family are also well?
Tell us about you, your career, and how you founded onlineKarma.
Raphael Guldimann: In 2006, I started working on my first small website and social media projects. Only a few years later, I started my first e-commerce website, where SEO and SEA played a crucial part in its success. From there on, people continued to ask me to support them in their digital marketing endeavors, which is how onlineKarma started. Today we are a strong and broadly positioned team of experts and work alongside our clients to support them online and develop and implement effective solutions: from online marketing strategies to SEA, Social Media, and Website implementations.
How does onlineKarma market its product/services online?
Raphael Guldimann: It varies. On the one hand, personal recommendations are significant for us. On the other hand, we enhance our market presence with social media marketing and SEO.
How the coronavirus pandemic affects your business, and how did you get through it?
Raphael Guldimann: In the beginning, some larger clients immediately reduced their budgets, but demand has since developed similarly to the pre-pandemic time. As a digital agency, we are certainly better equipped to deal with a pandemic than other industries that rely on a physical presence on site. In that respect, we were certainly in a relatively lucky situation.
What specific tools, software, and management skills are you using to manage your online marketing?
Raphael Guldimann: Participation, collaboration, and mutual coaching are important aspects for us. For technical support, we use different tools such as Slack for internal communication, Airtable for online Tables, LastPass to manage our Passwords, and Google Workspace as our document and email system.
Who are your competitors? And how do you plan to stay in the game?
Raphael Guldimann: Different ones. Both similarly-sized digital marketing agencies and, on the other hand, the large national integrated communication corporations. Certainly, we need to ensure that we can further optimize the effectiveness of our products to our clients’ benefit thanks to constant market observation, economization, and AI.
Your final thoughts?
Raphael Guldimann: A central value of our actions is sustainability. The philosophy of uttermost importance at onlineKarma is to contribute to a more sustainable world. We are a member of 1% for the Planet, are becoming part of Leaders for Climate Action, and encourage you to join as well!
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