RealCRO team tells us how they encourage brands to include ethical and sustainable practices in order to succeed.
Tell us about your founder(s) and their background.
RealCRO team: “RealCRO is a toolbox composed of MarCom specialists from all around the world.
Our vision is to encourage brands to achieve ethical & sustainable performance by creating reciprocal opportunities.
In other words, since we live in a finite world, we believe that business should:
1- Always include ethical and sustainable practices to help us craft a more comfortable world and not damage it for short-term gains instead
2- Not be associated with selfish practices which consist of decreasing someone’s comfort only to improve our own
In our current technological era, we believe that the world’s population is educated enough to improve and achieve the above.
How did you start your business, and what were the challenges faced?
RealCRO team: We believe that: “together everyone achieves more,” and we all struggled to find a team we could belong with, so we decided to create it.
We also strongly believe that only quality, consistency & collaboration leads to real results.
Unfortunately, many people have very short-term growth optimization goals, while others are often too focused on lowering the costs instead of aiming at creating real value.
How do you help your clients grow and achieve their goals?
RealCRO team: Everything we do fits in these free categories: 1- Strategy 2- Content creation 3- Content distribution
As an independent and self-funded agency, when our clients grow, we grow.
We treat every brand as if it was our own, and we approach every project in a very collaborative way because teamwork makes the dream work.
Share your journey from 0 to the first 10 clients and further growth.
How do you keep pace with changing technology and remain competitive?
RealCRO team: Everything that shines is not gold.
Instead of telling everyone what we do, we decided to take a dose of our own medicine and attract the right clients to us by showing them that we can support their growth ambitions.
During our first fiscal year, we were fortunate enough to work with 15 clients. 50% of all our projects were inbound requests, and 30% were through referrals.
We are idiosyncratic, which means that we do not do things simply because others do. We do what we do because it makes “CRO business sense.”
We have developed our own processes to help our clients make decisions that can add value to all stakeholders involved in their projects, including their:
A- Clients B- Team members C- Partners D- Investors but also E- Humanity and F- The environment by default
We also help them not confuse speed, efficiency, and trends with priorities.
What are the top hurdles you find in your business growth?
RealCRO team: TRUST
It is always about trust, especially now that we all have so much to choose from.
We talk a lot about enhanced user experiences.
It is now getting harder to explain to anyone that a professional website or an impactful video requires time and qualified manpower to be produced since it can be visited and watched in just a few seconds. Yet, in our noisy 21st century, only quality can help us stand out.
What are your core specialties and offerings for your clients?
RealCRO team: RESULTS
We are value creators and solutions seekers.
We are not magicians. We simply take good CARE of our reputation by taking care of our clients’ brand & business performance.
We are consistent, reliable, creative, and long-term driven. We are not scared of trying new things & taking risks which is very rare nowadays.
We question things constantly, and we often venture where lay growth boosters = Outside our comfort zone!
Since the world’s knowledge is now at the fingertips of any curious smartphone user, we believe that what we know now matters less than what we do with the information we access.
At a personal level, how do you keep yourself productive and motivated?
RealCRO team: We focus on the project.
As we say at RealCRO when a project is successful, we all are successful, so we try our best and forget the rest.
Internal politics, ego issues, and self-driven motivations always impact the performance of a project, so we decide to stand out by sticking with the program and focusing on delivering tangible results in a collaborative effort.
What are your top books for learning, growth, and inspiration?
RealCRO team: Many, actually!
The Art of Client by Robert Solomon is a great book that we highly recommend Client service professionals to read but also authors like Simon Sinek, John C.Maxwell, and Dale Carnegie, who are very inspiring and to the point about leadership and personal growth.
What advice would you give to product makers and marketers looking to build a business?
A- Treat others the way you expect to be treated
B- Do not confuse telling stories with telling lies
C- Aim to create reciprocal opportunities