Simon Bruce of MyWorld tells us how they responded to the COVID-19 crisis and coup.
First of all, how are you and your family doing?
Simon Bruce: Thank you, we are all doing fine.
Tell us about you, your career, and how you founded MyWorld.
Simon Bruce: I have been in the recruitment space since 2005, working in Japan and Australia. In 2015 I relocated to Myanmar to set up MyWorld Careers, and we set up MyWorld Careers Cambodia in 2021.
How does MyWorld market its product/services online?
Simon Bruce: We have built a strong presence on social media and good content on our site, helping with SEO. Most of our marketing activities are through LinkedIn and Facebook. We focus on creating useful information for our audience that ensures strong engagement.
How the coronavirus pandemic affects your business, and how did you get through it?
Simon Bruce: As with most industries, recruitment was hit very hard. Most of our clients were impacted negatively, which meant their hiring stopped. Our team increased their focus, pushed for more efficiency, and kept up the strong relationships with our clients so that we could capitalize when there was a positive upswing. When there were positive market changes, hiring was instantly turned on, and we were often the first to know about the vacancies, which helped us secure much-needed revenue. Things are still tough due to the political situation in Myanmar, but we are resilient and will continue growing stronger.
What specific tools, software, and management skills are you using to manage your online marketing?
Simon Bruce: We use multiple tools to execute our marketing activities, from daily management to SEO and paid advertising campaigns. A couple of tools that we’d like to recommend are –
Trello: We use it to manage our daily tasks within our team. You can create cards to add content/notes and attach visuals. You can also assign team members to each card and set the deadline to finish a task.
Semrush, SimilarWeb & diib: These tools help us research the rankings, SERP results, keywords, and basically everything that you need to know about the website.
Who are your competitors? And how do you plan to stay in the game?
Simon Bruce: Our main competitors have either closed down or reduced their prices to an unsustainable level. We continue to focus on great Customer Service and Quality without discounting our services. Our marketing team is also the strongest in the industry and has proven themselves during these tough times to be able to expand our audience and contribute to the bottom line.
Your final thoughts?
Simon Bruce: Throughout our journey, our marketing efforts have been focused on sharing with our audience our focus on Quality, Customer Service, and how we treat our employees. This has proven to be a winning combination for our business, and we will continue this tactic as we expand into other regions.