DR. Sadi Vural of Ayonix Corporation tells us about face recognition and how they market their products .
Tell us about you, your career, and how you founded Ayonix.
Sadi Vural: I am the Founder & CEO of Ayonix Corporation. I am a scientist in Computer science. I finished up my University in Turkey and Masters and Ph.D. in Japan’s best universities. After completing my study, I worked with Sony, Toshiba, Fujitsu, IBM, and ROHM. Then I established my first company, but it did not work. It went out of my hands, and I opened Ayonix Corporation in 2007. This was the beginning of this journey.
Do you have small habits that made a meaningful impact on your life and business?
Sadi Vural: Yes, I have. My habit is the gym, surfing, acting, learning languages in my personal life, and early wake-up in business. Various activities in my life make my business go well. I spent 20 hours a day on meetings with customers in Japan. Now, I spend 4 hours a day, getting 10 times more results than my 20-hour daily work.
How does Ayonix market its product/services online?
Sadi Vural: We have distributorship networks all around the world. Our partners and distributors market our products. Moreover, we use SNS to reach our followers. In addition to these, we have good connections with government authorities and giant companies in each country. This makes our market presence stronger.
What specific tools, software, and management skills are you using to manage your online marketing?
Sadi Vural: Mainly LinkedIn and a few more alternatives to this helps us to keep on track.
What is your hiring policy/process, and how do you retain your employees?
Sadi Vural: We always employ highly skilled people. No matter their backgrounds, or experiences, if there is a high motivation and if the person-in-interest is so much interested in our company, we employ. We retain our employees by regularly talking to them, doing social activities together, going for dinner and many more like these.
How are you funding your growth?
Sadi Vural: Essential factors for our growth are time management, motivation, and creativity. We fund these three elements. We put extra effort on engineers to improve their skills on these three factors.
Who are your competitors? And how do you plan to stay in the game?
Sadi Vural: We have NEC(Japan), Ntechlab (Russia), and Cognitec (Germany). There are a dozen other competitors, but they are tiny in terms of market share. All our competitors work on cloud solutions, and the processing powers are heavy. Instead, we go for embedded solutions (Edge solutions) which make us powerful when FR technology is used on a mobile device. In addition to this, we developed Access control, Surveillance application, and Customer analytics applications for the low-mid segment and mid-high segments. This is not available in our competitor companies.
Tell us a customer success story of yours.
Sadi Vural: One of these is CTC-Itochu. They are a multi-billion giant trade company in Japan. They were using RFID cards to enter their work offices. However, people were waiting in line to enter the offices because RFID cards were too slow to do authentication and unlock the door. Every second counts in Japan. They evaluated fingerprints, but it was even worse than RFID in terms of matching and entering the facility in a short time. They came to us for a faster solution, and we deployed Ayonix access control to them. They put the Face recognition Access control on more than 1,000 devices, and entry is very smooth now.