Using the TikTok Pixel is key to your ad campaigns and tracking.
By understanding and setting up the Pixel you can get deeper into your audience behaviour and improve your TikTok promotion strategy.
In this guide we will show you how to set up the TikTok Pixel in 2 easy steps so your business can analyze the success of your ads.
What’s a TikTok Pixel?
The TikTok Pixel is a code you add to your website to track user actions and measure your TikTok advertisements.
Tracking these actions or TikTok pixel events gets you valuable data on how visitors behave on your site after clicking on your TikTok ad.
This data helps you optimize ad delivery and measure campaign performance so your marketing is as effective as possible.
Understanding Web Events
Web events are the specific actions that users take on your website, which the TikTok Pixel tracks.
These events can include page views, clicks on specific buttons, form submissions, product purchases, and more.
By monitoring these events, you can gather crucial data on how users interact with your website after engaging with your TikTok ads.
Why use TikTok Pixel?
TikTok Pixel allows businesses to:
- Track web events.
- Optimise ad delivery.
- Analyze the success of the campaign.
- Get insights for future campaign targeting.
Step 1: Setting up your TikTok Pixel
1.1 Creating your Pixel
To get started with the TikTok Pixel you need to create it in the TikTok Ads Manager. Follow these steps:
- Log in to TikTok Ads Manager: Go to your Manager account.
- Go to Pixel Management: Click on the Assets tab and click Events from the dropdown.
- Click Create Pixel: Select create a new pixel. You will be asked to name your pixel and select the connection method.
- Select Connection Method: Choose “Manual Install” or “Use a Partner Integration.” For this guide we will use the manual installation method.
1.2 Installing the Pixel Code
Once you have created your pixel, the next step is to install the code on your website:
- Copy the Code: TikTok will give you a custom code. Copy this code.
- Paste the Code: Paste the existing pixel code in the header section of your website. It can be done through your website’s HTML or by using a tag management tool like Google Tag Manager.
- Verify Installation: Use the TikTok Pixel Helper to check the pixel is installed correctly. This tool will help you check if the pixel is firing when users interact with your site.
Step 2: Set up Pixel Events
Once you have installed the TikTok Pixel you need to set up the TikTok Pixel events.
They are specific actions users take on your site, such as page views, button clicks or purchases.
2.1 Event Builder
The Event Builder is a feature in the TikTok Ads Manager that allows you to define and customize your TikTok events:
- Go to Event Builder: In your Manager go to the “Events” tab and select “Event Builder”.
- Events: Choose from pre-built events like “Page View”, “Add to Cart” or “Complete Payment”. You can also create custom events that fit your business needs.
- Event Code: For each event you will get a specific code. Add this code to the parts of your website where these actions happen.
2.2 Conversion Tracking
To get the most out of the TikTok Pixel you need to set up conversion tracking.
This will help you see which actions are converting and you can then optimize your promo delivery.
- Conversion Events: Use the Builder to set up the conversion events (such as “add to cart,” “complete payment,” and “place an order”) you want to track.
- Add Event Codes: Add the conversion event codes to the pages where these actions happen, like the checkout or thank you pages.
Optimizing Your TikTok Pixel Setup
Using the Events API
The Events API and TikTok Hub are another powerful tool that allows you to send server-side events to TikTok, ensuring you capture every interaction accurately.
By using the TikTok Events API, you can capture more detailed web events, even if users have ad blockers enabled.
Integrate the Events API with your existing backend systems to track visitor events that occur outside of the web, such as in-app purchases or offline conversions.
TikTok Pixel Best Practices
To get the most out of your Pixel you need to follow best practices to ensure your tracking is accurate and up-to-date.
Update Your Pixel
First update your pixel. Keeping your pixel custom code up to date will allow you to take advantage of new features and improvements that TikTok releases.
An up to date pixel will ensure you are always using the most efficient and accurate tracking methods.
Check Pixel Health
Monitoring pixel health is another best practice.
The TikTok Pixel Helper is a great tool for this.
Using the Pixel Helper regularly you can quickly spot and fix any issues that might prevent your pixel from firing.
Look at Collected Data
Finally look at the data collected by your TikTok Pixel regularly. Reviewing this data will help you see trends and patterns in user behaviour.
This is key to optimising your ad campaigns as it will give you insights to inform your targeting and creative strategy.
By understanding how users are interacting with your site and responding to your ads you can make data driven decisions to improve your marketing.
Common Issue
Pixel Not Firing Correctly
If your TikTok Pixel is not firing, here are a few things you can do to troubleshoot.
First, check the placement of your code. Make sure it’s in the header of your website, as incorrect placement will prevent the pixel from firing.
Next, use the TikTok Pixel Helper to verify your pixel functionality.
It will helps you identify specific issues with your pixel implementation and give you feedback to make the necessary changes.
Also check your TikTok events to make sure all event codes are added to the right pages. Misplaced or missing event codes will cause incorrect tracking so double check each event.
How to uninstall TikTok Pixel?
In some cases you may need to remove the TikTok Pixel from your website. This is super easy.
First remove the pixel code from the header of your website.
This will stop the pixel from tracking user interactions on your site.
Also, remove any event codes you have added. This will remove all tracking related to the TikTok Pixel from your website.
Follow these steps and you’re done, the TikTok Pixel is removed and no more data will be collected.
Conclusion
Installing the TikTok Pixel is easy and will help you to track and optimize your TikTok ads.
Follow the 2 simple steps in this guide and your TikTok business account will be ready to measure the performance of your campaign and make data driven decisions.
Start using it today and take your ads on TikTok to the next level.
By using tools like this your business will be ahead of the game, making informed decisions that work. Don’t wait – install the TikTok Pixel now and unlock your ad campaigns.
Frequently Asked Questions
Where is the TikTok ads Manager?
The Ads Manager on TikTok can be accessed by visiting the TikTok for Business website.
Once there, log in with your credentials or sign up for an account if you don’t have one.
After logging in, you will be directed to the Manager dashboard, where you can create, manage, and analyze your TikTok promotional campaigns.
How do I get a TikTok Pixel?
You need to create it within the Ads Manager on the TikTok app. Log in to your Manager, go to the “Assets” tab and click on “Events” from the dropdown menu.
Click “Create Pixel”, name your pixel and choose your method of connection (manual install or TikTok partners integration).
Follow the prompts and you’ll get your code.
What is the TikTok Pixel used for?
The TikTok Pixel is used to track user interactions on your website that come from your TikTok ads.
It includes page views, button clicks and purchases.
By tracking these events you can get insights on how users are engaging with your content, optimize your campaigns and measure overall marketing performance.
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