Tracy Garley, CEO and Founding Member of GoFundHer.com, tells us how they are dedicated to improving the lives of girls & women.
Tell us about you, your career, and how you founded GoFundHer.com.
Tracy Garley: I am the chief executive officer of GoFundHer.com, the founder of City Girls Big Dreams, and the owner of West African Lifestyle Brand, Zarkpa’s. I was born in the West African Country of Liberia and moved to the United States at the age of eleven. I graduated from Michigan State University, and in 2014 I opened the doors of my first business, a boutique clothing store, “Zarkpas,” in the heart of downtown Detroit. Zarkpas means “debt-free” and is the namesake of my paternal grandmother in Liberia.
In June 2018, I was invited to a meeting by Roger Mensah, founder of award-winning crowdfunding company “Endless Crowds LLC.” Together we developed the GoFundHer crowdfunding website and my City Girls Big Dreams organization as sister companies embracing the causes of girls and women.
Do you have small habits that made a meaningful impact on your life and business?
Tracy Garley: My faith is very important to me personally and in business. I make time to pray and ask for guidance every day.
How does GoFundHer.com market its product/services online?
Tracy Garley: GoFundHer uses LinkedIn, Pinterest, Facebook, Instagram, Twitter, Medium, and YouTube social media platforms to organically market our crowdfunding services.
What specific tools, software, and management skills are you using to manage your online marketing?
Tracy Garley: Consistency is the best management skill for successful online marketing. GoFundHer regularly posts to our social media channels and responds to messages and comments.
What is your hiring policy/process, and how do you retain your employees?
Tracy Garley: GoFundHer accepts applications directly from info@GoFundHer.com. GoFundHer is a small team of founding partners, contractors, and interns, so retention is not an issue.
How are you funding your growth?
Tracy Garley: GoFundHer is a bootstrapped company, and GoFundHer’s growth is funded by revenue. The platform was launched with private funds from the founding team.
Who are your competitors? And how do you plan to stay in the game?
Tracy Garley: GoFundHer is a crowdfunding platform for equality. GoFundHer.com is the best financial platform for girls and women to connect with sponsors worldwide. Our mission is to enhance women’s bank accounts and confidence. Other crowdfunding platforms aren’t focused on Women’s needs, and GoFundHer is available in Asia, Africa, South America, North America, Europe & Australia!
Tell us a customer success story of yours.
Tracy Garley: Success Story Video: https://youtu.be/gleHGzbEvmo
Ariel Reniece Leverette is the founder of Conscious Living Brand, a company whose mission is to sell products that promote a healthy lifestyle. She is a professional and driven entrepreneur with expertise in marketing, customer service, and business. With over 10 years of working experience in the marketing field and a Business degree in Management, she has built a fast-growing business that is making an impact on people’s lives both physically and mentally.
Using GoFundHer, Ariel surpassed her funding target and received $6,751.25 from 18 sponsors, which is 103.87% of her goal. – Link: https://gofundher.com/coppernaturalsanitiz
Your final thoughts?
Tracy Garley: The best way to make a lot of money today is by collecting small amounts of capital from a large number of people. Instead of looking for one large check, crowdfunding is a proven solution, especially for minorities and minority women.
GoFundHer is a crowdfunding platform that allows women to generate large amounts of money to fund their ventures. Women must learn to play smart by leveraging other people’s money to build their empires. In doing this, women can leverage the money raised to build mega brands, grow their businesses, and invest on a larger scale. Investing is key to a long-term strategy, so people don’t have to look for a quick way to make a lot of money in just 1 day.